Bronwyn Heys

Chief Marketing Officer (CMO)

Sydney, New South Wales, Australia

Professional Overview
Bronwyn Heys is a seasoned marketing executive with over 20 years of experience driving strategic and innovative marketing initiatives across the consumer goods and food service industries. As the Chief Marketing Officer (CMO) of The CMO Syndicate and the Chief Executive Officer of the Australian Marketing Institute, she brings a wealth of expertise in brand development, digital transformation, and customer-centric marketing.

Experience Summary

Current Roles
Chief Marketing Officer (CMO), The CMO Syndicate (2024-04-01 to Present)

• Responsible for leading the strategic marketing vision and initiatives for The CMO Syndicate, a premier marketing advisory and consultancy firm

• Oversees the development and execution of integrated marketing campaigns to drive brand awareness, customer engagement, and revenue growth

• Collaborates closely with the executive team to align marketing strategies with broader business objectives

Chief Executive Officer, Australian Marketing Institute (2022-06-01 to Present)

• Provides strategic leadership and direction for the Australian Marketing Institute, a leading professional body for marketing professionals

• Spearheads initiatives to enhance the institute's membership value proposition, professional development offerings, and industry influence

Career Progression
Bronwyn's career trajectory has been marked by progressive leadership roles in top-tier consumer brands. Prior to her current positions, she served as the Marketing Director/CMO at Mars, the Senior Director of Marketing & Menu at McDonald's Australia, and the Marketing & Innovation Director/CMO at Coca-Cola Amatil and George Weston Foods. She has also held global CMO and marketing leadership roles at YUM! Brands and KFC International, where she successfully implemented transformative marketing strategies and drove significant business growth.

Academic Background
Bronwyn holds a Bachelor of Business Administration from the University of Technology, Sydney, with a specialization in Marketing and Strategic Management.

Areas of Expertise

• Brand strategy and development

• Digital marketing and e-commerce

• Customer experience and loyalty

• Product innovation and portfolio management

• Integrated marketing communications

• Strategic planning and execution

• Cross-functional leadership and team management

Professional Impact
Throughout her career, Bronwyn has spearheaded innovative marketing initiatives that have delivered measurable results for her employers. At Mars, she led the successful relaunch of the company's iconic chocolate brands, resulting in a 25% increase in market share. At McDonald's Australia, she played a pivotal role in the development and implementation of the brand's digital transformation strategy, which contributed to a 15% uplift in customer satisfaction scores.

Conclusion
With her exceptional track record of driving marketing excellence and business growth, Bronwyn Heys is poised to continue making a significant impact in the marketing industry. As the CMO of The CMO Syndicate and the CEO of the Australian Marketing Institute, she is dedicated to shaping the future of marketing and empowering marketing professionals to achieve their full potential.