Brooke Gentle

Vice President Trade Marketing | Los Angeles, California, United States

Professional Overview

Brooke Gentle is a seasoned marketing executive with over 15 years of experience driving strategic trade marketing initiatives for leading consumer brands. As the Vice President of Trade Marketing at John Paul Mitchell Systems, she oversees the development and execution of innovative trade marketing strategies that enhance brand visibility and drive sales growth across domestic and international markets.

Experience Summary

Current Role

As the Vice President of Trade Marketing at John Paul Mitchell Systems, Brooke is responsible for developing and implementing comprehensive trade marketing programs that support the company's growth objectives. In this role, she collaborates cross-functionally to align trade marketing initiatives with broader brand and sales strategies, ensuring seamless execution and measurable results. Under her leadership, the trade marketing team has successfully expanded the company's distribution network and secured high-profile trade partnerships, contributing to a 20% year-over-year increase in trade channel sales.

Career Progression

Prior to her current role, Brooke held marketing leadership positions at several prominent consumer product companies, including Estée Lauder and L'Oréal. In these roles, she leveraged her expertise in trade marketing, channel strategy, and brand management to drive market share growth and strengthen trade relationships. Brooke's successful track record of delivering impactful trade marketing campaigns and fostering strong trade partnerships has been instrumental in her career progression.

Academic Background

Brooke holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Trade marketing strategy and execution

• Channel management and distribution optimization

• Integrated marketing communications

• Brand development and positioning

• Sales enablement and trade partner engagement

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Brooke has been recognized for her ability to develop and implement innovative trade marketing initiatives that drive measurable business results. She has been instrumental in securing high-profile trade partnerships, expanding distribution networks, and implementing data-driven marketing campaigns that have contributed to significant revenue growth for her employer brands.

Conclusion

Brooke Gentle's extensive experience in trade marketing, coupled with her strategic vision and strong leadership skills, make her a valuable asset to John Paul Mitchell Systems. As the Vice President of Trade Marketing, she continues to drive the company's growth and expansion by crafting and executing impactful trade marketing strategies that strengthen brand presence and boost sales performance in both domestic and international markets.