Brooke Ehlers Pahura
Company: Essense of Australia
Current Position: Senior Director, Marketing Communications
Location: Overland Park, Kansas, United States
LinkedIn: [Brooke Ehlers Pahura Profile](http://www.linkedin.com/in/brooke-ehlers-pahura-59b6396)
Direct Contact: brookep@essensedesigns.com | 816-589-6391
Professional Summary
Brooke Ehlers Pahura is currently Senior Director, Marketing Communications at Essense of Australia, a premier international bridal design house and wholesaler. She has held this leadership position since March 2019, directly overseeing brand positioning, multi-channel communications, product launches, and market engagement strategies for the company's global portfolio of wedding brands.
Brooke’s marketing expertise is grounded in nearly two decades of progressive roles across public relations and strategic communications. Her background is characterized by successive leadership in the fashion, retail, and finance communications sectors, indicating a developed capacity for brand storytelling, stakeholder engagement, and market expansion.
Career History
- Essense of Australia
- Senior Director, Marketing Communications (March 2019–Present)
- Responsible for designing and executing integrated marketing strategies across Essense of Australia's global brands, including Stella York, Martina Liana, and All Who Wander.
- Key leader within the 9-person marketing and communications team, managing digital marketing, public relations, content partnerships, and creative brand campaigns.
- Primary media contact and spokesperson for major product launches and press releases.
- Crossroads - Real. Communication. (2011–2019)
- Vice President, Fashion and Retail
- Account Director
- Account Supervisor
- Senior Account Manager
- Led multi-disciplinary teams, developed client strategies in fashion and lifestyle verticals, and managed high-stakes retail accounts.
- Nicholson Kovac (2007–2011; separate tenures)
- Public Relations Senior Account Executive
- Developed and executed media relations campaigns, secured placements, and managed client communications.
- UMB Financial Corporation (2009–2010)
- Corporate Communication Specialist
- Oversaw internal and external comms for a major financial institution, supporting reputation management and executive messaging.
Education
- University of Northern Iowa
- Bachelor of Arts, Communication: Public Relations (2003–2007)
- Hudson High School
- Completed high school education (field not specified)
Current Team and Internal Influence
Brooke manages and collaborates closely with a specialized marketing team, including:
- Brand Project Coordinator (Aubin Duff)
- Social Media Marketing Specialist (Brittany Childers)
- European Marketing Manager (Marina T.)
- Manager of Social Insights and Analytics (Kate van Bockern)
- Content Partnerships Specialist (Monica Straatmann)
- Communications Specialist (Jessica Campbell Hinde)
Her seniority, directorial scope, and public profile indicate strategic influence on branding, product positioning, and communications across Essense of Australia’s global operations.
Company Overview: Essense of Australia
- Industry: Wedding, Fashion/Bridal
- Headquarters: Lenexa, Kansas, United States (Northern Hemisphere); Perth, Western Australia (Southern Hemisphere)
- Global Footprint: Offices in the US, Australia, UK, Switzerland, the Netherlands, and Canada; distributed at over 1,200 retailers worldwide
- Employees: 201–500
- Brand Portfolio:
- Stella York
- Essense of Australia
- Martina Liana
- All Who Wander (noted for its recent, trend-setting collections)
- Oxford Street (private label)
- Sorella Vita (bridesmaid)
- Reputation: Recognized for innovative design and exceptional experience in bridal fashion, with a strong focus on retailer relationships and end-customer engagement.
- Recent Initiatives: Launch of new bridal collections characterized by modern fits, detachable and customizable components, and bold bridal aesthetics—key talking points for branding and retail partnerships.
Notable Activities & Market Position
Brooke has recently been featured as the main spokesperson in multiple high-visibility press releases for the launch of All Who Wander and Stella York bridal collections, emphasizing Essense of Australia's innovative approach to bridal fashion and the importance of adaptability and originality in current wedding trends. As the external face of marketing communications, she drives media narratives, oversees influencer relations, and ensures the brand message aligns with both retail partner needs and evolving market trends.
Her direct contact information, public presence on professional platforms, and history of cross-vertical communications leadership position her as a primary decision-maker and potential stakeholder in conversations involving creative partnerships, market expansion opportunities, or digital and experiential marketing engagements.
Key Insights:
- Brooke Ehlers Pahura is a critical contact for understanding and partnering with Essense of Australia’s marketing and communications divisions globally.
- Her established career and executive role within a leading, multinational bridal brand make her especially relevant for engagements involving branding, media outreach, product launches, and strategic retail/industry collaborations.
- The company’s proven history of innovation, global scale, and expansion of customizable, trend-driven bridal collections position both Brooke and Essense as influential leaders within the premium bridal apparel market.
