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Brooks Riley

Sales Director – Americas

Brooks Riley - Sales Director, Americas


The Critical Slide Society



Name: Brooks Riley
Position: Sales Director, Americas
Location: Based in New York, New York, United States

Professional Summary


Brooks Riley currently serves as the Sales Director for the Americas at The Critical Slide Society (TCSS), a role he has held since August 2022. With over 7 years of experience in the outdoor and fashion industries, Brooks has an extensive background that spans various aspects of sales, marketing, and project management.

Work Experience


The Critical Slide Society (TCSS)


  • Role: North American Sales Director

  • Tenure: August 2022 - Present

  • Responsibilities:

  • Charged with building out a regional sales team.

  • Establishing a new Southern California headquarters and showroom.

  • Increased brand visibility efforts, including collaboration with Birdwell.


Aztech Mountain


  • Role: Sales & Marketing Account Executive

  • Tenure: August 2019 - September 2022

  • Key Achievements:

  • Managed over 30 wholesale accounts globally.

  • Generated over $800,000 in new domestic and international wholesale accounts, consistently exceeding sales and sell-through targets.

  • Played a pivotal role in driving eCommerce sales growth 2.5 times since joining and increasing social media audience 3 times.

  • Established and managed the Aztech Ambassadors, a roster of sponsored athletes and paid creators.

  • Demonstrated expertise in Adobe Suite, Klaviyo, and Figma as the sole creative lead of the company.


INKWELL


  • Role: Network Manager

  • Tenure: September 2015 - July 2019

  • Key Achievements:

  • Established and managed a 250+ collective of athletes and content creators.

  • Paired high-profile clients such as Yeti, Toyota, and Coors with creators to align with campaign objectives.

  • Assisted in digital marketing for the Oscar-winning film "Free Solo".


POC


  • Role: Athlete Support Coordinator

  • Tenure: September 2014 - April 2016

  • Responsibilities:

  • Created reports monitoring POC Sports' regional and international sponsored athletes’ performance and social engagement.

  • Assisted in planning and execution of live events, including trade shows and pro-athlete event support like X-Games and Dew Tour.


Education


University of Colorado at Boulder
Degree: B.S. | 2015 - 2019

The Critical Slide Society's Market Position and Growth Strategy


TCSS is an Australian brand launched in 2009, primarily targeting the surf, art, music, photography, and film markets. In the past year, the company has shifted its focus toward expanding in the North American market. The brand has reported approximately 40% growth in North America over the last 12 months.

Brooks Riley’s role in TCSS is critical, as he leads initiatives to:
  • Establish regional sales infrastructure.

  • Enhance brand visibility in North America through strategic collaborations and showroom setups.

  • Increase social media marketing and in-store support for wholesale channels.


Key Retail Partners:
  • Tilly’s

  • Backcountry

  • Thalia Surf

  • Proof Lab

  • K-Coast

  • Summer Sessions

  • Sunrise Surf Shop

  • United Arrows

  • Beams


Future Plans:
  • Opening a new Southern California office.

  • Expanding wholesale partnerships nationwide.

  • Increased investment in social media marketing and retail collaborations.


Contact



  • Email: Available upon login to professional networks like FlashIntel and ContactOut.


Overall, Brooks Riley has a robust background in sales, marketing, and project leadership, particularly in the outdoor and fashion industries. His contributions to TCSS are pivotal as the company focuses on expanding its footprint in the North American market.