Bruce Dunfee
Vice President, NA Wholesale Sales & Strategy
New York, New York, United States
Professional Overview
Bruce Dunfee is a seasoned sales and strategy executive with over 25 years of experience in the footwear and retail industries. As the Vice President of NA Wholesale Sales & Strategy at HEYDUDE, he is responsible for leading the company's wholesale sales and strategic initiatives across North America, driving growth and profitability in this key market.
Experience Summary
Current Role
In his current role at HEYDUDE, Bruce is responsible for developing and executing the company's wholesale sales and growth strategies for the North American market. He oversees a team of regional sales managers and works closely with key retail partners to ensure the successful launch and expansion of HEYDUDE's innovative footwear products. Under his leadership, the company has seen a significant increase in wholesale revenue and market share, solidifying its position as a leading player in the casual and lifestyle footwear segment.
Career Progression
Prior to joining HEYDUDE, Bruce held various senior sales and strategy roles at prominent footwear brands, including Clarks, Reebok, Converse, and Puma. As the VP of US Sales for Premium & Originals and GM of Canada at Clarks, he was instrumental in revitalizing the brand's presence in North America and driving double-digit growth. At BWG Strategy, he provided strategic consulting services to clients in the consumer and retail industries, leveraging his deep industry expertise to help them navigate complex market challenges.
Throughout his career, Bruce has demonstrated a strong track record of success in driving sales growth, building high-performing teams, and implementing strategic initiatives that have had a lasting impact on the businesses he has served.
Academic Background
Bruce holds a Bachelor of Science degree in Business Administration from the University of Pennsylvania's Wharton School, where he graduated with honors.
Areas of Expertise
- Wholesale sales and channel management
- Retail strategy and partnership development
- Brand positioning and go-to-market planning
- Sales team leadership and talent development
- Market analysis and competitive intelligence
Professional Impact
Under Bruce's leadership, HEYDUDE's North American wholesale business has experienced significant growth, with a focus on expanding the brand's presence in key retail channels and driving sell-through with strategic account management. He has played a pivotal role in strengthening the company's relationships with major retail partners, resulting in increased shelf space and improved product visibility.
Moreover, Bruce has been actively involved in industry associations and events, sharing his expertise and insights to help shape the future of the footwear and retail sectors. His contributions have earned him recognition as a thought leader in the industry.
Conclusion
With his deep industry knowledge, proven sales and strategy expertise, and a track record of driving sustainable growth, Bruce Dunfee is poised to continue making a significant impact in his role at HEYDUDE. As the company navigates the evolving footwear landscape, his leadership and strategic vision will be instrumental in expanding the brand's reach and solidifying its position as a leading player in the North American market.
