BG

Bruce Gregoire

Founder, CEO

Bruce Gregoire


Founder and CEO, WiseGuys Marketing



Professional Overview


Bruce Gregoire is the Founder and CEO of WiseGuys Marketing, a company specializing in CRM Direct Marketing Analytics and consulting. With a background in teaching and marketing analytics, Bruce has carved a significant niche in multi-channel marketing and database management.

Company Background


  • Company Name: WiseGuys Marketing

  • Location: Falls Church, VA

  • Specialization:

  • CRM Direct Marketing Analytics

  • Consulting Services

  • Microsoft Access Specialization

  • Multi-channel marketing tools (websites, email, catalogs, retail stores)


Key Achievements and Milestones


  • 2001: Founded Desktop Marketing Solutions, Inc. (DMSI), now known as WiseGuys Marketing.

  • 2003: Officially launched WiseGuys as a dedicated CRM analytics application.

  • 2008: Released an SQL version of WiseGuys to cater to larger enterprises.

  • 2009: Added CRM Messaging module to WiseGuys, enabling personalized marketing communication.

  • 2011: Formed a strategic relationship with Dydacomp.

  • 2013: Integrated Google Analytics with WiseGuys applications.

  • 2014: Launched the Insights Dashboard for enhanced campaign tracking.


Educational and Teaching Background


  • Adjunct Professor:

  • Carey School of Business at Johns Hopkins University

  • Teaching graduate courses in Marketing Information Systems since 2001, utilizing practical, hands-on laboratory exercises in Microsoft Access.


Notable Awards and Recognitions


  • 2006 NCDM Database Excellence Award:

  • Awarded for achievements in Analytics and Modeling Applications, particularly through collaboration with RAPIDS Wholesale and Porters Camera.

  • Prestigious Bronze Award from the National Center for Database Marketing in conjunction with DIRECT Magazine and The Direct Marketing Association.


Published Articles and Insights


Bruce is an active writer on CRM and marketing analytics topics, contributing to multiple professional platforms:



Contact Information


  • Office: 703.941.8109

  • Mobile: 703.282.5774

  • Email: BruceGregoire@WiseGuysMarketing.com


Conclusion


Bruce Gregoire's extensive experience in CRM and marketing analytics positions him as a valuable player in the industry, capable of driving substantial improvements in multi-channel marketing effectiveness for small to mid-sized companies. His leadership at WiseGuys Marketing has guided the company through significant technological advancements and strategic partnerships, establishing a robust framework for client success in data-driven marketing.