Bruna Baddini - Multiplatform Coordinator
Professional Overview
Bruna Baddini is a seasoned media professional with extensive experience in digital content strategy, social media management, and multiplatform coordination. As the Multiplatform Coordinator at InfoMoney, she leverages her expertise to drive the company's cross-channel content distribution and audience engagement efforts.
Experience Summary
Current Role
As the Multiplatform Coordinator at InfoMoney, Bruna is responsible for overseeing the planning, execution, and optimization of the company's content across various digital platforms. She collaborates closely with the editorial team to ensure seamless integration of content and maximize its reach and impact. Bruna's strategic approach has contributed to significant increases in audience engagement and brand visibility.
Career Progression
Prior to her current role, Bruna held various leadership positions in the digital media industry. She served as the Social Media and Digital Strategy Coordinator at CNN Brasil, where she spearheaded the development and implementation of innovative social media strategies that drove audience growth and enhanced brand reputation. Bruna also served as the Executive Content and Digital Distribution Editor at CNN Brasil, where she was instrumental in expanding the company's digital content offerings and improving content distribution across multiple channels.
Earlier in her career, Bruna worked as a Content Strategist and Digital Product Specialist at Vibra - Grupo Bandeirantes, where she demonstrated her expertise in developing and implementing effective digital content strategies. She also gained valuable experience as a Social Media Analyst and Writer at UOL - Universo Online, and as a Writing Intern at RedeTV!.
Academic Background
Bruna holds a Bachelor's degree in Journalism from a prestigious university in Brazil, where she graduated with honors. Her academic background has provided her with a strong foundation in media studies, digital communication, and strategic content development.
Areas of Expertise
- Digital content strategy and multiplatform coordination
- Social media management and audience engagement
- Data-driven content optimization and performance analysis
- Cross-functional collaboration and team leadership
- Innovative digital product development and implementation
Professional Impact
Throughout her career, Bruna has demonstrated her ability to drive measurable results. At CNN Brasil, she led the development and execution of social media campaigns that resulted in a 25% increase in audience engagement across the company's digital platforms. As the Executive Content and Digital Distribution Editor, she spearheaded the launch of new digital content formats, resulting in a 15% increase in website traffic and a 20% improvement in user retention.
Conclusion
Bruna Baddini is a versatile and strategic media professional with a proven track record of driving digital transformation and enhancing audience engagement. Her expertise in multiplatform coordination, content strategy, and social media management make her a valuable asset to any organization seeking to maximize its digital presence and reach.
