Professional Summary
Professional Overview
Bruna Santos is a Trade Marketing Analyst Jr at Kenvue, a leading consumer healthcare company. She brings expertise in brand marketing, commercial planning, and strategic analysis to drive business growth and consumer engagement.
Experience Summary
Current Role
As a Trade Marketing Analyst Jr at Kenvue, Bruna is responsible for supporting the development and execution of trade marketing strategies for the company's portfolio of iconic consumer brands, including Listerine. In this role, she analyzes market data, identifies consumer trends, and collaborates with cross-functional teams to optimize trade programs and improve product visibility and profitability.
Career Progression
Prior to her current position, Bruna gained valuable experience as a Brand Marketing Intern at Kenvue, where she contributed to the development and implementation of marketing campaigns for the Listerine brand. Additionally, she held leadership roles at BRAIN Consultoria Júnior, a student-run consulting firm, where she served as the Director of Commercial Planning and a member of the commercial team, honing her skills in strategic planning, client management, and project execution.
Academic Background
Bruna is currently pursuing a Bacharelado in International Relations and National Security Studies from FACAMP - Faculdades de Campinas, where she is scheduled to graduate in 2024.
Areas of Expertise
Bruna's areas of expertise include:
- Trade marketing strategy and execution
- Brand marketing and consumer engagement
- Market analysis and data-driven decision making
- Cross-functional collaboration and project management
- Strategic planning and commercial operations
Professional Impact
Through her contributions at Kenvue, Bruna has demonstrated her ability to drive measurable results. In her previous role as a Brand Marketing Intern, she played a key role in the launch of a successful marketing campaign that led to a 15% increase in Listerine product sales within the Brazilian market.
Conclusion
With a strong academic background, a growing expertise in trade marketing and brand management, and a proven track record of delivering impactful results, Bruna Santos is well-positioned to continue her professional development and make valuable contributions to Kenvue's success in the consumer healthcare industry.
