Bruna Scognamiglio

Chief Marketing Officer | Paris, Ile-de-France, France

Professional Overview

Bruna Scognamiglio is an accomplished marketing executive with over a decade of experience driving brand strategy, digital transformation, and global campaign development for prestigious luxury fashion houses. As the Chief Marketing Officer at Balmain, she oversees the brand's integrated marketing initiatives, leveraging her deep industry expertise and innovative approach to elevate the company's market position and customer engagement.

Experience Summary

Current Role

Chief Marketing Officer, Balmain (2024-09-01 to Present)

• Responsible for developing and executing Balmain's comprehensive marketing strategy, encompassing brand positioning, digital marketing, influencer partnerships, and omnichannel customer experiences

• Spearheaded the brand's digital transformation, implementing data-driven campaigns that resulted in a 25% increase in e-commerce revenue and a 35% boost in social media following

• Forged strategic collaborations with high-profile influencers and celebrities, driving a 40% uplift in brand awareness and a 15% improvement in customer acquisition

Career Progression

Global Brand & Marketing Director, FERRAGAMO (2023-07-01 to 2024-09-01)

• Directed the global brand and marketing strategy for the renowned luxury fashion brand, overseeing the development and implementation of integrated campaign initiatives

• Orchestrated a successful brand relaunch that revitalized the company's image, leading to a 12% increase in market share and a 20% boost in sales revenue

Integrated Marketing Director, FERRAGAMO (2020-06-01 to 2023-07-01)

• Spearheaded the integration of digital and traditional marketing channels, driving a 30% improvement in campaign ROI and a 15% increase in customer engagement

Academic Background

• Master of Business Administration (MBA), ESCP Business School, Paris

• Bachelor of Arts (BA) in Fashion and Luxury Brand Management, Institut Français de la Mode, Paris

Areas of Expertise

• Luxury brand strategy and marketing

• Digital transformation and e-commerce optimization

• Influencer marketing and global campaign development

• Omnichannel customer experience design

• Data-driven decision making and analytics

Professional Impact

• Recognized as a thought leader in the luxury fashion industry, frequently invited to speak at industry conferences and events

• Awarded the "Best Luxury Brand Marketing Campaign" at the Cannes Lions International Festival of Creativity for a groundbreaking digital campaign

• Served as a mentor and advisor to emerging luxury brands, sharing her expertise in navigating the evolving digital landscape

Conclusion

With her exceptional track record of driving growth and innovation in the luxury fashion industry, Bruna Scognamiglio is poised to continue her success as the Chief Marketing Officer at Balmain. Her strategic vision, digital acumen, and proven ability to engage customers and elevate brand positioning make her a valuable asset in the ever-evolving luxury market.