Professional Summary

Professional Overview

Bryan Stephan is an accomplished digital marketing and ecommerce executive with over 15 years of experience driving growth and innovation across the retail and outdoor apparel industries. As the Vice President of Ecommerce & Marketing at Stance, he leverages his expertise in performance marketing, digital strategy, and omnichannel optimization to propel the brand's online presence and revenue.

Experience Summary

Current Role

In his current role as Vice President of Ecommerce & Marketing at Stance, Bryan is responsible for overseeing the company's entire digital ecosystem, including its ecommerce platform, digital marketing initiatives, and customer experience. He leads a talented team of specialists to develop and execute data-driven strategies that enhance brand awareness, drive online sales, and improve customer engagement. Under his leadership, Stance has achieved significant year-over-year growth in its ecommerce business and expanded its digital footprint globally.

Career Progression

Prior to his current position, Bryan held various leadership roles at Patagonia, where he consistently delivered exceptional results. As the Director of eCom Sales and Performance Marketing, he spearheaded the optimization of the brand's ecommerce channel, resulting in double-digit revenue growth. In his previous role as Director of Performance Marketing, he implemented innovative marketing campaigns and data-driven approaches that drove increased customer acquisition and loyalty.

Earlier in his career, Bryan gained valuable experience in the outdoor and action sports industries, serving as the E-Commerce Marketing Manager at Vans and the Marketing Manager at Mammoth Mountain Ski Area. These roles equipped him with a deep understanding of the evolving consumer behavior and the importance of delivering seamless digital experiences.

Academic Background

Bryan holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where he graduated with distinction.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing and performance marketing

• Omnichannel customer experience management

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Bryan has consistently demonstrated his ability to drive measurable results and industry-leading innovations. At Stance, he has spearheaded the development of a highly personalized and engaging ecommerce platform, resulting in a significant increase in customer conversion rates and loyalty. Additionally, his strategic approach to performance marketing has enabled the brand to acquire new customers and expand its reach in both domestic and international markets.

Conclusion

With his proven track record of success, Bryan Stephan is a dynamic and forward-thinking leader in the ecommerce and digital marketing landscape. His passion for leveraging data-driven insights to create exceptional customer experiences, coupled with his ability to build high-performing teams, position him as a valuable asset to Stance and the wider retail industry.