Professional Summary

Professional Overview

Bryan Walthers is an experienced Partnerships Associate with a diverse background in marketing, promotions, and event management. With over 50 years of industry experience, he has built a strong reputation for driving strategic partnerships and delivering measurable results across various sectors, including tourism, radio, and healthcare.

Experience Summary

Current Role

As the Partnerships Associate at Elkhart Lake's Road America, Inc., Bryan is responsible for cultivating and managing lucrative partnerships that support the organization's growth and visibility. He leverages his extensive network and expertise to identify, secure, and nurture mutually beneficial collaborations that enhance the company's brand and drive revenue.

Career Progression

Throughout his career, Bryan has held various leadership positions, including Promotional Director at AMOCO VENTURES, Executive Director at the Association of Wisconsin Tourism Attractions, and Owner of his own marketing firm, BJW Marketing. His diverse background has equipped him with a well-rounded skillset and a deep understanding of the industry's evolving landscape.

As the Owner of ADvantage MUSIC, Bryan has also maintained an entrepreneurial spirit, demonstrating his ability to identify and capitalize on emerging market opportunities.

Academic Background

Bryan holds a degree in Communications, having completed his studies at a local university. His educational background has provided him with a solid foundation in marketing, advertising, and public relations, further complementing his extensive practical experience.

Areas of Expertise

• Partnership development and management

• Strategic marketing and promotional campaigns

• Event planning and execution

• Sales and business development

• Entrepreneurship and business ownership

Professional Impact

Throughout his career, Bryan has played a pivotal role in driving growth and innovation within the organizations he has served. Some of his notable achievements include:

• Securing high-profile partnerships that generated significant revenue and enhanced brand visibility for Elkhart Lake's Road America, Inc.

• Developing and implementing successful marketing strategies that increased attendance and revenue for the Association of Wisconsin Tourism Attractions

• Founding and operating his own successful marketing firm, BJW Marketing, for over 4 years

Conclusion

With his vast experience, strategic acumen, and proven track record of success, Bryan Walthers is poised to make a significant impact as a Partnerships Associate. His ability to identify and cultivate mutually beneficial collaborations, coupled with his entrepreneurial spirit and industry expertise, make him a valuable asset to any organization seeking to drive growth and innovation.