Bryn Williams is a seasoned marketing professional with extensive experience in brand management, consumer insights, and strategic campaign development. As a Co-Founder at DOUBL and a Brand Specialist at Unilever's U-Work division, Bryn leverages his deep industry knowledge and creative problem-solving skills to drive impactful brand initiatives and enhance customer experiences.
Experience Summary
Current Roles
Co-Founder, DOUBL (2020-Present)
As the Co-Founder of DOUBL, Bryn is responsible for shaping the company's overall strategic vision, leading brand development, and overseeing marketing operations. He has been instrumental in establishing DOUBL as a trusted partner for businesses seeking innovative brand solutions and digital marketing strategies.
Brand Specialist, U-Work at Unilever (2023-Present)
In his role as a Brand Specialist at Unilever's U-Work division, Bryn leverages his deep understanding of consumer behavior and market trends to provide strategic brand consulting services. He collaborates cross-functionally to develop and implement tailored brand strategies that drive business growth and enhance brand visibility.
Career Progression
Bryn's career journey at Unilever has been marked by progressive growth and increasing responsibilities. He has held various roles within the organization, including Associate Brand Manager for the Degree brand, Category & Shopper Insights Manager, Campaign Manager, and Senior Assistant Brand Manager for the Home Care division.
Throughout his tenure, Bryn has demonstrated a keen eye for consumer insights, a talent for developing impactful marketing campaigns, and a commitment to driving measurable business results. His contributions have been recognized through promotions and the opportunity to work on high-profile brands and strategic initiatives.
Prior to his work at Unilever, Bryn gained valuable experience as a Marketing Intern at Race Roster and a Brand Building Intern in the Skincare division at Unilever. He also founded Spring Marketing Solutions, a boutique marketing agency, demonstrating his entrepreneurial spirit and versatility.
Academic Background
Bryn holds a Bachelor of Commerce degree from the University of Toronto, with a specialization in Marketing. He has consistently maintained a strong academic record and has been recognized for his leadership and community involvement during his time at the university.
Areas of Expertise
- Brand strategy and development
- Consumer insights and market research
- Integrated marketing campaign planning and execution
- Digital marketing and social media optimization
- Category and shopper marketing
- Cross-functional collaboration and stakeholder management
Professional Impact
Bryn's dedication and strategic vision have been instrumental in driving impactful brand initiatives and delivering measurable results. Notable achievements include:
- Spearheaded the launch of a new Degree brand extension, which achieved 120% of its first-year sales target
- Developed a data-driven shopper marketing strategy that increased in-store sales by 15% for a key Unilever product category
- Implemented a highly successful social media campaign for a Unilever Home Care brand, resulting in a 22% increase in brand awareness and a 17% uplift in customer engagement
Conclusion
With a proven track record of success in brand management, consumer insights, and strategic marketing, Bryn Williams is positioned to continue driving innovation and growth within the dynamic consumer goods industry. His adaptability, analytical skills, and collaborative approach make him a valuable asset to both his current roles at DOUBL and Unilever's U-Work division.
