Professional Overview

Burak Bayhan is a seasoned executive currently serving as Chief Sales Officer (CSO) and Chief Marketing Officer (CMO) in Istanbul, Turkey, bringing together a unique blend of sales, marketing, and banking expertise to drive business growth and innovation.

Experience Summary

Current Role

As the CSO and CMO at Sompo Sigorta, Burak Bayhan is responsible for leading sales and marketing strategies, fostering a customer-centric approach, and driving revenue growth through innovative marketing initiatives and robust sales performances.

Career Progression

Burak Bayhan's career is marked by progressive roles that highlight his versatility and growth in the financial and insurance sectors. Notable previous roles include:

• Chief Marketing Officer / Executive Committee Member at QNB Sigorta

• Chief Marketing Officer at CignaTurkiye

• Director, Business Banking and Director, SME Banking at QNB Finansbank

These roles underscore his ability to navigate different facets of banking and insurance, from marketing and sales to business and SME banking, demonstrating a broad spectrum of expertise.

Areas of Expertise

Burak Bayhan's areas of expertise include sales strategy, marketing innovation, banking operations, team leadership, and change management, with a strong focus on the insurance and financial services industries.

Professional Impact

Throughout his career, Burak Bayhan has been instrumental in driving business growth, enhancing brand visibility, and implementing strategic marketing and sales initiatives. His impact is evident in his ability to lead cross-functional teams, foster a performance-driven culture, and contribute to the development of the insurance and banking sectors in Turkey.

Conclusion

Burak Bayhan's professional trajectory is characterized by a steady ascent through the ranks of the banking and insurance industries, with a current focus on leveraging his dual role as CSO and CMO to propel Sompo Sigorta forward. His value proposition lies in his unique blend of sales, marketing, and banking expertise, paired with his proven ability to drive growth, lead teams, and innovate within highly competitive markets.