Burkhard Henn

Chief Marketing Officer

Professional Overview
Burkhard Henn is an accomplished marketing executive with over 20 years of experience driving strategic growth and digital transformation initiatives across the fintech, e-commerce, and media industries. As the Chief Marketing Officer at Raisin, he is responsible for leading the company's global marketing efforts, including brand development, demand generation, and customer acquisition strategies.

Experience Summary

Current Role
As the Chief Marketing Officer at Raisin since 2019, Burkhard is responsible for developing and executing the company's comprehensive marketing strategy to support its position as a leading pan-European financial technology platform. He oversees all aspects of marketing, including brand management, digital marketing, customer relationship management, and communications, to drive customer acquisition and engagement.

Career Progression
Prior to joining Raisin, Burkhard held senior marketing leadership roles at various prominent organizations. He served as the Senior Advisor and Interim Manager at Self-Employed and elaboratum GmbH - NEW COMMERCE CONSULTING, where he provided strategic consulting services. Burkhard also held the position of Chief Marketing Officer at Verivox GmbH and Vice President of Marketing at AutoScout24, where he led successful digital transformation and growth initiatives. Earlier in his career, he held marketing and sales leadership roles at eBay, ricardo Austria, and JWT J. Walter Thompson.

Academic Background
Burkhard holds a degree from a prestigious university, though the specific details of his educational background are not provided.

Areas of Expertise
Burkhard's areas of expertise include digital marketing, customer acquisition and retention, brand management, data-driven decision making, and leading cross-functional teams to drive measurable results. He has a proven track record of developing and implementing innovative marketing strategies that have contributed to the growth and success of the organizations he has served.

Professional Impact
Throughout his career, Burkhard has demonstrated his ability to drive significant business impact. At Verivox, he led the company's successful digital transformation and growth initiatives, resulting in increased market share and revenue. At AutoScout24, he implemented strategic marketing campaigns that contributed to the platform's position as a leading online automotive marketplace. Burkhard's industry expertise and strategic vision have made him a respected and influential leader in the fintech and e-commerce sectors.

Conclusion
Burkhard Henn is a seasoned marketing executive with a proven track record of driving growth and innovation in the fintech, e-commerce, and media industries. As the Chief Marketing Officer at Raisin, he is well-positioned to continue his positive impact, leveraging his extensive experience and strategic vision to propel the company's global expansion and market leadership.