Bushra Goyenechea

Director of Digital Marketing and Social Media

Professional Overview
Bushra Goyenechea is an accomplished marketing and communications professional with over a decade of experience in the public and private sectors. As the Director of Digital Marketing and Social Media at NYC Health + Hospitals, she spearheads the organization's digital strategy, driving impactful campaigns and leveraging social media to amplify the hospital system's brand and connect with its diverse patient community.

Experience Summary

Current Role
In her current role as Director of Digital Marketing and Social Media at NYC Health + Hospitals, Bushra oversees the development and execution of the organization's comprehensive digital marketing initiatives. She leads a team of digital marketing specialists, guiding them in creating engaging content, managing social media channels, and implementing data-driven strategies to enhance the hospital system's online presence and patient engagement. Bushra's expertise in crisis communications and emergency response has also been invaluable in navigating the challenges of the COVID-19 pandemic, ensuring the hospital system's critical messaging reaches the community effectively.

Career Progression
Prior to her current role, Bushra served as the Assistant Director of Communications at NYC Health + Hospitals, where she played a pivotal role in strengthening the organization's internal and external communications. She also held the position of Crisis Communications Manager at the New York City Emergency Management Department, where she developed crisis communication plans and strategies to support the city's response to various emergency situations.

Bushra's earlier experience includes roles as a Communications Specialist at the New York City Emergency Management Department, an Assistant Media Buyer at ITN Networks, and a Freelance Journalist. Throughout her career, she has demonstrated a strong commitment to public service, leveraging her communication and marketing expertise to support the critical work of government agencies and healthcare organizations.

Academic Background
Bushra holds a Bachelor's degree in Journalism from Stony Brook University, where she was actively involved in campus media and communication initiatives, serving as a Features Editor, Newscast Producer, and co-host of the Seawolves Food Show.

Areas of Expertise

• Digital marketing and social media strategy

• Crisis communication and emergency response

• Public sector marketing and communications

• Stakeholder engagement and community outreach

• Data-driven decision making and analytics

Professional Impact
During her tenure at NYC Health + Hospitals, Bushra has been instrumental in driving the organization's digital transformation, implementing innovative social media campaigns that have significantly increased patient engagement and brand awareness. She has also spearheaded the development of comprehensive crisis communication plans, ensuring the hospital system is well-prepared to respond effectively to emergencies and support the community.

Conclusion
With her extensive experience in the public sector, Bushra Goyenechea has established herself as a respected and impactful marketing and communications professional. As the Director of Digital Marketing and Social Media at NYC Health + Hospitals, she continues to leverage her expertise to elevate the organization's digital presence, strengthen stakeholder relationships, and contribute to the overall well-being of the communities it serves.