Professional Role and Responsibilities
Catherine Perloff is a reporter at The Information, primarily covering Amazon as of early 2026. She also reports extensively on the media, advertising industries, ad tech, social media platforms, and the intersection of artificial intelligence with advertising and media. Her coverage includes significant focus on how large tech companies, such as Google and Amazon, manage their advertising businesses and AI strategies. Catherine’s recent notable topics include Amazon’s AI initiatives, Google’s ad tech independence, and the evolving role of AI in product listings and advertiser behaviors.
At The Information, she has editorial responsibilities that involve leading news content production, managing a staff of over 30, generating story pitches, assigning articles, and editing content, which indicates a senior and influential position within the newsroom.
Previous Experience and Affiliations
Before joining The Information, Catherine wrote about ad tech and social media platforms for Adweek, where she was a staff reporter from 2021 and came to Adweek from Debtwire. She has bylines in respected outlets including Forbes, Inc., and The Associated Press, demonstrating a breadth of experience in business and technology journalism.
She has interned at Inc. Magazine and was previously the editor-in-chief of The Tufts Daily during her time as a senior at Tufts University, where she earned a Bachelor of Arts in Political Science and Government. She has contributed over a dozen features and news stories across her roles, illustrating consistent journalistic productivity.
Contact Information and Public Presence
- Email: catherine@theinformation.com
- Signal: +1 216-650-0155
- Twitter/X: @catherineperlo1
- LinkedIn: [linkedin.com/in/catherine-perloff-92a309112](https://www.linkedin.com/in/catherine-perloff-92a309112)
- Professional Profile: [The Information profile](https://www.theinformation.com/u/catherineperloff)
- Portfolio on Muck Rack: [muckrack.com/catherine-perloff](https://muckrack.com/catherine-perloff)
Educational Background
- Tufts University: Bachelor of Arts (B.A.) in Political Science and Government
- High School: Beachwood High School (Recognition: Beachwood Federation of Teachers Scholarship Award)
Awards and Recognitions
While detailed awards in professional journalism are not extensively documented, she received:
- 2nd Place, Journalism, Best Midwestern Writing Competition awarded by Western Michigan University (2013)
- Beachwood Federation of Teachers Scholarship Award during high school
No specific industry honors or awards post-university are recorded, but her ascending roles at prestigious outlets and increased responsibilities reflect recognition of her journalistic capability and reliability.
Expertise and Coverage Focus Areas
- Amazon and its technologies, including AI developments and product listing evolution
- Advertising technology (ad tech), including programmatic advertising, platform dynamics on Meta, TikTok, Google, and the influence of AI on these ecosystems
- Intersection of media, advertising, and artificial intelligence
- Reporting on large tech companies’ advertising units and strategy shifts, including Google's ad tech unit changes and Microsoft’s AI investments
Her journalistic work touches on significant industry shifts, particularly at the nexus of advanced technology deployment and marketing strategies, potentially enabling deep insights into how these companies align tech innovation with advertising effectiveness.
Summary
Catherine Perloff at The Information serves as a key reporter specializing in Amazon and the broader advertising and media tech industries, with a distinct emphasis on AI’s role in evolving ad strategies. Her leadership over a sizable team and editorial responsibilities at The Information underscore a senior editorial role beyond reporting. Her educational and early career background demonstrate a strong foundation in political science and communications, complemented by editorial leadership during university and diverse bylines in respected publications. She is a relevant contact for insights linked to Amazon and ad tech trends, particularly with respect to AI integration and platform advertising dynamics.
This detailed profiling provides an actionable understanding of Catherine Perloff’s professional landscape, expertise, and contact points based on current and historical data as of early 2026.
