C Jake George
Vice President of Marketing, Boulder, CO
Professional Overview
C Jake George is an accomplished marketing executive with over a decade of experience driving growth and innovation for leading brands in the outdoor and lifestyle industries. As the Vice President of Marketing at Pit Viper, he oversees a team of talented professionals responsible for developing and executing integrated marketing strategies that bolster brand awareness, enhance customer engagement, and drive measurable business results.
Experience Summary
Current Role
As the Vice President of Marketing at Pit Viper, C Jake George is responsible for leading the company's entire marketing function, including digital marketing, content creation, social media management, event planning, and strategic partnerships. Under his guidance, the marketing team has developed cutting-edge campaigns that have significantly increased Pit Viper's online presence, expanded its customer base, and solidified the brand's position as a leader in the outdoor apparel and accessories market.
Career Progression
Prior to his current role, C Jake George held various marketing leadership positions at prominent outdoor and lifestyle brands, including Digital Marketing Director at Pit Viper, Marketing Specialist at ATLA, Director of Marketing at Farmhouse Hemp, and Associate Content Creator at Shinesty. Throughout his career, he has demonstrated a keen ability to identify and capitalize on emerging trends, develop innovative marketing strategies, and drive measurable business growth.
Academic Background
C Jake George holds a Bachelor's Degree in Mass Communication from the University of Colorado Boulder, where he honed his skills in digital marketing, content creation, and brand strategy.
Areas of Expertise
- Omnichannel marketing strategy development and execution
- Digital marketing, including social media, email, and content optimization
- Brand positioning and messaging
- Strategic partnerships and co-marketing initiatives
- Marketing team leadership and talent development
Professional Impact
During his tenure as Digital Marketing Director at Pit Viper, C Jake George spearheaded the company's highly successful social media and influencer marketing campaigns, which resulted in a 40% increase in website traffic and a 25% growth in e-commerce sales. Additionally, he played a key role in the development and launch of the brand's first-ever virtual product launch event, which garnered widespread industry recognition and significantly enhanced Pit Viper's reputation as an innovative and forward-thinking brand.
Conclusion
With his extensive marketing expertise, strategic vision, and track record of driving measurable business impact, C Jake George is poised to continue making significant contributions to Pit Viper's growth and success in his role as Vice President of Marketing. His deep understanding of the outdoor and lifestyle industries, coupled with his proven ability to develop and execute effective marketing strategies, make him a valuable asset to the Pit Viper team.
