Caesarine Novello
Vice President of Marketing, Bluestar Alliance, New York
Professional Overview
Caesarine Novello is an accomplished marketing executive with over 15 years of experience driving brand strategy, marketing communications, and business growth within the fashion, beauty, and lifestyle industries. As the Vice President of Marketing at Bluestar Alliance, she is responsible for leading the company's global marketing initiatives, overseeing brand development, and elevating the presence of Bluestar's diverse portfolio of consumer brands.
Experience Summary
Current Role
As the Vice President of Marketing at Bluestar Alliance, Caesarine is responsible for developing and executing comprehensive marketing strategies to support the growth and expansion of the company's diverse brand portfolio. She oversees all aspects of marketing, including brand positioning, digital marketing, advertising, public relations, and content creation. Under her leadership, Caesarine has successfully launched new brand initiatives, increased brand awareness, and driven measurable improvements in sales and customer engagement.
Career Progression
Prior to joining Bluestar Alliance, Caesarine held progressive marketing roles at leading companies in the fashion and lifestyle space. As the Head of Brand Marketing at Camuto Group, she led the strategic development and implementation of marketing campaigns for the company's portfolio of women's fashion and accessories brands. Earlier in her career, Caesarine served as the Manager of Brand Marketing & Communications at Camuto Group, where she played a key role in strengthening the brand's digital presence and cultivating influential media partnerships. She also held marketing and public relations positions at TURNER and dOMAIN Integrated, where she showcased her expertise in managing high-profile fashion, beauty, and lifestyle collections.
Academic Background
Caesarine holds a Bachelor of Arts degree in Marketing and Communications from New York University, where she graduated with distinction.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaigns
- Digital marketing and social media
- Public relations and media relations
- Event marketing and experiential activations
- Omnichannel customer engagement
- Cross-functional team leadership
Professional Impact
Throughout her career, Caesarine has demonstrated a proven track record of driving brand growth and increasing market share for her clients. At Camuto Group, she was instrumental in developing and launching successful marketing campaigns that resulted in a 25% increase in brand awareness and a 15% uplift in online sales. At Bluestar Alliance, Caesarine has been recognized for her strategic vision and ability to align marketing initiatives with broader business objectives, contributing to the company's strong financial performance and industry reputation.
Conclusion
Caesarine Novello is a seasoned marketing executive with a deep understanding of the fashion, beauty, and lifestyle industries. Her strategic thinking, creative problem-solving, and ability to execute impactful marketing programs make her a valuable asset to Bluestar Alliance as the company continues to expand its brand portfolio and solidify its position as a leading consumer products company.
