Caila Burke

Global Brand Marketing Director

Professional Overview

Caila Burke is an experienced global brand marketing strategist with a proven track record of driving impactful campaigns and building influential consumer-facing brands. As the Global Brand Marketing Director at Undefeated Inc., she leverages her deep expertise in the athletic and streetwear industries to spearhead innovative marketing initiatives that strengthen brand recognition and drive sustainable growth.

Experience Summary

Current Role

As the Global Brand Marketing Director at Undefeated Inc., Caila is responsible for overseeing the brand's comprehensive marketing strategy across international markets. In this role, she leads cross-functional teams to conceptualize and execute targeted campaigns that enhance brand positioning, foster authentic consumer engagement, and ultimately drive sales. Caila's strategic vision and data-driven approach have been instrumental in elevating Undefeated's global presence and solidifying its position as a leading innovator in the streetwear space.

Career Progression

Prior to her current role, Caila held various brand marketing and retail marketing positions at Nike, where she honed her expertise in consumer behavior analysis, campaign development, and omnichannel marketing. As the Brand Marketing Manager for the NBHD line, she played a pivotal role in strengthening brand loyalty and expanding the product's reach within the competitive athleisure market. Caila's diverse background also includes experience in event marketing and rider services, which have equipped her with a well-rounded understanding of the action sports and outdoor industries.

Academic Background

Caila holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Global brand strategy and marketing

• Campaign development and execution

• Omnichannel consumer engagement

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Caila has demonstrated a remarkable ability to drive tangible results for the brands she has represented. At Nike, she spearheaded several successful campaigns that resulted in double-digit sales growth and increased brand awareness among target demographics. At Undefeated, Caila's strategic vision and innovative approach have been instrumental in expanding the brand's international footprint and solidifying its position as a leader in the streetwear industry.

Conclusion

Caila Burke is a seasoned global brand marketing professional with a proven track record of delivering impactful, data-driven campaigns that elevate brand visibility and drive sustainable growth. Her deep industry expertise, strategic mindset, and collaborative leadership style make her a valuable asset in any organization seeking to strengthen its consumer-facing brand and maintain a competitive edge in the dynamic marketplace.