Caitlin Austin

Senior Vice President, Marketing | New York, NY

Professional Overview

Caitlin Austin is a seasoned marketing executive with over 15 years of experience driving brand strategy, integrated communications, and strategic partnerships across the hospitality and luxury industries. As the Senior Vice President of Marketing at Exclusive Resorts, she leads a team responsible for amplifying the brand's positioning, enhancing the member experience, and driving new customer acquisition through innovative, data-driven campaigns.

Experience Summary

Current Role

As Senior Vice President of Marketing at Exclusive Resorts, Caitlin is responsible for overseeing all aspects of the company's marketing strategy and execution. She leads a team of marketing professionals to develop and implement integrated campaigns that drive brand awareness, memberships, and revenue growth. Caitlin's strategic vision and data-driven approach have been instrumental in positioning Exclusive Resorts as a leader in the luxury vacation club industry.

Career Progression

Caitlin has an extensive background in the hospitality and luxury sectors, having held various marketing leadership roles at Exclusive Resorts over the past decade. Prior to her current position, she served as the Vice President of Marketing and the Senior Director of Brand and Communications, where she played a pivotal role in redefining the brand's value proposition and enhancing the member experience.

Before joining Exclusive Resorts, Caitlin was the Director of Marketing at Bienville, a boutique luxury resort in the Bahamas, where she spearheaded the brand's digital transformation and marketing initiatives. She also founded Reid & Co., a strategic marketing consultancy, where she helped clients develop and execute their marketing strategies.

Academic Background

Caitlin holds a Bachelor of Science degree in Journalism from Boston University, where she graduated with distinction.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Brand positioning and reputation management

• Digital marketing and social media optimization

• Luxury hospitality and vacation club industry expertise

• Strategic partnerships and sponsorship activations

• Data-driven decision making and analytics-driven marketing

Professional Impact

Under Caitlin's leadership, Exclusive Resorts has achieved significant milestones, including a 25% increase in membership enrollment and a 35% improvement in member retention rates over the past two years. She has also spearheaded the development of innovative digital platforms and personalized experiences that have enhanced the member journey and loyalty.

Conclusion

Caitlin Austin is a seasoned marketing executive with a proven track record of driving growth and innovation in the hospitality and luxury industries. Her strategic vision, data-driven approach, and deep industry expertise make her a valuable asset to Exclusive Resorts as they continue to elevate the brand and create exceptional experiences for their members.