Caitlin Borunda

Director of Consumer Marketing

Professional Overview
Caitlin Borunda is an accomplished marketing professional with over a decade of experience driving consumer engagement and brand growth in the food and beverage industry. As the Director of Consumer Marketing at HIPPEAS Organic Chickpea Snacks, she leverages her expertise in field marketing, brand activation, and event management to elevate the company's market presence and connect with health-conscious consumers.

Experience Summary

Current Role
As the Director of Consumer Marketing at HIPPEAS Organic Chickpea Snacks, Caitlin is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product adoption, and consumer loyalty. She oversees a team of field marketing and events professionals, ensuring seamless brand activation and engaging consumer experiences across key markets. Under her leadership, HIPPEAS has strengthened its position as a leading provider of better-for-you snack options, solidifying its reputation as an innovative and socially conscious brand.

Career Progression
Prior to her current role, Caitlin held various field marketing and brand activation positions within the consumer packaged goods industry. As the National Field Marketing Director at HIPPEAS, she spearheaded the brand's nationwide expansion, implementing successful field marketing campaigns and driving impactful in-store activations. Her previous experience as a Field Marketing Manager and Brand Activation Manager at babyganics and West Coast Field Marketing & Sales Manager at SooFoo further honed her skills in brand building, consumer engagement, and event management.

Academic Background
Caitlin holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with distinction.

Areas of Expertise

• Field marketing and brand activation

• Consumer engagement and experience design

• Integrated marketing campaign development and execution

• Event management and sponsorship activation

• Omnichannel marketing strategy and implementation

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Caitlin has consistently demonstrated her ability to drive tangible business results. As the National Field Marketing Director at HIPPEAS, she spearheaded the brand's nationwide expansion, implementing successful field marketing campaigns and driving impactful in-store activations that contributed to a significant increase in product sales and consumer loyalty. Her expertise in consumer engagement and event management has allowed her to create innovative brand experiences that have resonated with HIPPEAS' target audience, further strengthening the brand's position in the market.

Conclusion
Caitlin Borunda is a seasoned marketing professional with a proven track record of success in the consumer packaged goods industry. As the Director of Consumer Marketing at HIPPEAS Organic Chickpea Snacks, she continues to drive the brand's growth and market dominance through her strategic vision, strong leadership, and exceptional execution. Caitlin's deep understanding of consumer behavior, coupled with her ability to deliver impactful marketing campaigns and engaging brand experiences, make her a valuable asset to any organization seeking to amplify its market presence and connect with health-conscious consumers.