Caitlin Cagney
Brand Protection Manager | New York, New York
Professional Overview
Caitlin Cagney is an accomplished marketing and brand management professional with over a decade of experience driving strategic initiatives to protect and uphold brand integrity. As the Brand Protection Manager at D'Addario & Company, Inc., she is responsible for leading cross-functional efforts to monitor and mitigate counterfeit and unauthorized sales activities, ensuring the company's renowned musical instrument products maintain their premium brand reputation.
Experience Summary
Current Role
As the Brand Protection Manager at D'Addario & Company, Inc. since 2019, Caitlin is responsible for developing and implementing comprehensive brand protection strategies. She collaborates closely with the legal, sales, and e-commerce teams to identify and address unauthorized online product sales, while also spearheading proactive enforcement measures to safeguard the company's valuable intellectual property. Through her leadership, Caitlin has achieved a 25% reduction in counterfeit product listings across major e-commerce platforms, contributing significantly to D'Addario's brand reputation and revenue preservation.
Career Progression
Prior to her current role, Caitlin gained extensive marketing and sales experience at Canon USA, where she progressed through various positions, including Senior Specialist, Marketing Supervisor, and Marketing Specialist. In these roles, she demonstrated exceptional analytical and project management skills, leading successful campaigns that drove brand awareness and customer engagement. Earlier in her career, Caitlin also held a Sales & Marketing Coordinator position at East Egg Realty, where she honed her ability to coordinate cross-functional initiatives and deliver measurable results.
Academic Background
Caitlin holds a Bachelor of Arts in Marketing from the University of Delaware, where she graduated with honors and demonstrated a strong academic record.
Areas of Expertise
- Brand protection and anti-counterfeiting strategies
- Digital marketing and e-commerce oversight
- Cross-functional collaboration and stakeholder management
- Project management and process improvement
- Data analysis and performance reporting
Professional Impact
Throughout her career, Caitlin has consistently made significant contributions to the organizations she has served. At D'Addario & Company, Inc., her proactive approach and strategic initiatives have directly resulted in a 25% reduction in counterfeit product listings, safeguarding the company's brand reputation and preserving revenue. Caitlin's ability to leverage data-driven insights, foster cross-functional partnerships, and implement innovative solutions has made her a valuable asset to her employers.
Conclusion
With a strong track record of success in brand management, marketing, and sales, Caitlin Cagney is a dynamic and results-oriented professional who is poised to continue making a meaningful impact in the field of brand protection. Her commitment to upholding brand integrity, coupled with her analytical acumen and collaborative leadership style, make her an invaluable asset to any organization.
