Caitlin George

Senior Manager, Social Media Strategy

Professional Overview

Caitlin George is a seasoned social media strategist with a proven track record of driving impactful digital campaigns and content strategies for leading beauty and lifestyle brands. As the Senior Manager of Social Media Strategy at Milk Makeup, she leverages her deep expertise in social media, content creation, and community management to elevate brand engagement and reach.

Experience Summary

Current Role

As the Senior Manager of Social Media Strategy at Milk Makeup, Caitlin is responsible for leading the development and execution of the brand's comprehensive social media strategy. She oversees a team of social media specialists, content creators, and community managers to ensure the seamless delivery of engaging, on-brand content across all major social platforms. Caitlin's strategic approach has resulted in significant increases in social media following, engagement, and conversions for the Milk Makeup brand.

Career Progression

Prior to her current role, Caitlin held several notable positions within the social media and digital marketing space. As a Digital Content Strategist at Thrive Causemetics Inc., she spearheaded the brand's content strategy and social media campaigns, driving a 35% increase in social media engagement. As a Strategist for Social Marketing and Content Strategy at 360i, she collaborated with cross-functional teams to develop and implement successful social media initiatives for a diverse portfolio of clients. Caitlin's earlier roles as a Social Media Strategist and Community Manager at eos Products and L'Oréal further solidified her expertise in social media management and community building.

Academic Background

Caitlin holds a Bachelor of Business Administration (B.B.A.) in Business Administration and Management, Marketing and Public Relations, graduating Cum Laude from Kutztown University of Pennsylvania.

Areas of Expertise

• Social media strategy and campaign development

• Content creation and curation for digital platforms

• Community management and influencer engagement

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

• Digital marketing and e-commerce integration

Professional Impact

Through her strategic leadership and innovative approach, Caitlin has consistently delivered measurable results for the brands she has served. At Thrive Causemetics Inc., she spearheaded a social media campaign that drove a 35% increase in engagement, while at eos Products, she streamlined the brand's social media presence and community management, leading to a 25% growth in social media following.

Conclusion

With her extensive experience, proven track record of success, and deep understanding of the evolving social media landscape, Caitlin George is poised to continue driving impactful digital strategies and elevating brand presence for Milk Makeup and beyond.