Caitlin Kaseumsouk
Sr. Product Director
Professional Overview
Caitlin Kaseumsouk is an accomplished Sr. Product Director with over 15 years of experience in the footwear industry. She specializes in developing innovative product lines, driving strategic growth, and leading cross-functional teams to deliver exceptional results.
Experience Summary
Current Role
As the Sr. Product Director at PF Flyers, Caitlin is responsible for overseeing the development and execution of the company's product roadmap. She collaborates closely with design, marketing, and operations teams to ensure the timely launch of new product lines that align with evolving consumer preferences and market trends. Under her leadership, PF Flyers has seen a 20% increase in year-over-year sales and expanded its reach into new international markets.
Career Progression
Prior to her current role, Caitlin held progressively senior positions in the footwear industry, including Product Director at Converse, Senior Category Manager at Vans, and Product Line Manager at Puma International. Throughout her career, she has demonstrated a strong track record of driving strategic initiatives, fostering innovation, and leading high-performing teams to achieve ambitious business goals.
Academic Background
Caitlin holds a Bachelor of Science in Fashion Merchandising from the University of Massachusetts Amherst, where she graduated cum laude.
Areas of Expertise
- Product development and innovation
- Category management and strategic planning
- Cross-functional team leadership and collaboration
- Trend analysis and consumer insights
- Demand forecasting and inventory optimization
- Digital transformation and ecommerce strategies
Professional Impact
During her tenure at Converse, Caitlin spearheaded the development and launch of the brand's highly successful Women's Classic Collection, which drove a 30% increase in revenue and expanded the brand's customer base. At Vans, she led the strategic repositioning of the Women's Classics line, resulting in a 25% market share gain within the first two years.
Conclusion
Caitlin Kaseumsouk is a seasoned footwear industry professional with a proven track record of driving growth, fostering innovation, and leading high-performing teams. Her extensive experience, strategic vision, and collaborative approach make her a valuable asset to any organization seeking to enhance its product portfolio and deliver exceptional customer experiences.
