Caitlin O'Reilly
Director of Marketing & Creative Operations | Ex: Sephora, Apple, Gap
San Francisco, California, United States
Professional Overview
Caitlin O'Reilly is an accomplished marketing and creative operations leader with over 15 years of experience driving strategic initiatives and operational excellence at leading retail and technology companies. As the Director of Marketing & Creative Operations at REI, she oversees the planning, execution, and optimization of the organization's integrated marketing campaigns and creative production workflows.
Experience Summary
Current Role
As the Director of Marketing & Creative Operations at REI, Caitlin is responsible for leading a team of marketing and creative professionals to conceptualize, develop, and deliver impactful brand experiences across multiple channels. She works closely with cross-functional stakeholders to align marketing strategies with broader business objectives, ensuring the efficient and effective utilization of resources. Under her leadership, the marketing and creative operations teams have achieved significant improvements in campaign performance, content velocity, and cost optimization.
Career Progression
Prior to joining REI, Caitlin held various leadership roles at prominent brands, including Sephora, Apple, and Gap. As the Director of Marketing & Creative Operations at Sephora, she spearheaded the transformation of the company's digital marketing and creative production processes, resulting in a 28% increase in online revenue and a 35% reduction in content delivery timelines. During her tenure at Apple, Caitlin served as a Senior Program Manager, where she played a pivotal role in the launch of several high-profile product campaigns, earning recognition for her exceptional project management and cross-functional collaboration skills.
Academic Background
Caitlin holds a Bachelor of Arts in Communications from the University of California, Berkeley, where she graduated with Honors. She is also a certified Project Management Professional (PMP) and has completed executive leadership programs at Stanford University and the Luxury Education Foundation.
Areas of Expertise
- Integrated marketing strategy and execution
- Creative operations and content management
- Project management and cross-functional collaboration
- Retail and e-commerce marketing
- Data-driven decision making and performance optimization
- Talent management and team building
Professional Impact
Throughout her career, Caitlin has demonstrated a proven track record of driving measurable business impact. At Sephora, she led the overhaul of the company's digital marketing and creative production workflows, resulting in a 28% increase in online revenue and a 35% reduction in content delivery timelines. At Apple, she played a pivotal role in the launch of several high-profile product campaigns, earning recognition for her exceptional project management and cross-functional collaboration skills.
Conclusion
Caitlin O'Reilly is a seasoned marketing and creative operations leader with a passion for delivering innovative, data-driven solutions that drive business growth and operational efficiency. Her diverse industry experience, coupled with her strong leadership and strategic planning capabilities, make her a valuable asset to any organization seeking to elevate its marketing and creative functions.
