Calah Hanson, Founder

Professional Overview

Calah Hanson is a seasoned growth and business strategy consultant with over 10 years of experience in the marketing, fitness, and nonprofit industries. As the Founder of Archera, she leverages her multifaceted expertise to help startups and small businesses accelerate their growth through data-driven marketing and strategic planning.

Experience Summary

Current Role

As the Founder of Archera, Calah is responsible for developing and executing comprehensive growth strategies for her clients. She works closely with businesses to identify their unique challenges, devise tailored solutions, and implement effective marketing campaigns that drive measurable results. Calah's deep understanding of marketing analytics, coupled with her strategic mindset, enables her to consistently deliver impactful outcomes for her clients.

Career Progression

Prior to founding Archera, Calah held various leadership roles across diverse industries. As the Marketing Director at Harley-Davidson, she spearheaded the brand's regional marketing efforts, driving a 25% increase in customer engagement and a 15% boost in sales. Before that, she served as a Marketing Analyst at ndp agency, where she honed her data analysis and campaign optimization skills. Calah's experience also includes roles as a Manager at Planet Fitness and as a Project Manager and International Trip Leader at the KaeMe Foundation, where she demonstrated her versatility and project management capabilities.

Academic Background

Calah holds a Bachelor's degree in Economics from Stanford University, where she also served as a Resident Assistant and participated in the Haas Summer Fellowship program, leading projects at Stanford and Tri-State Therapeutic Riding Program.

Areas of Expertise

• Marketing strategy and campaign execution

• Growth hacking and customer acquisition

• Data analysis and performance optimization

• Strategic planning and business development

• Cross-functional project management

• Nonprofit program management and leadership

Professional Impact

Throughout her career, Calah has consistently delivered impactful results for her clients and employers. As the Founder of Archera, she has helped numerous startups and small businesses achieve their growth goals, with several clients experiencing double-digit revenue increases within the first year of her engagement. Calah's ability to translate data-driven insights into actionable strategies has earned her a reputation as a trusted growth partner.

Conclusion

With her diverse background, proven track record, and unwavering commitment to client success, Calah Hanson is poised to continue driving transformative growth for businesses across a wide range of industries. As the Founder of Archera, she is dedicated to empowering her clients to navigate the ever-evolving business landscape and achieve their ambitious goals.