Caleb Covey

Media Buyer | Denver, Colorado

Professional Overview

Caleb Covey is an experienced Media Buyer with a diverse background in digital marketing and advertising. He currently leverages his expertise in paid media strategy, campaign optimization, and data analysis to drive impactful results for clients at OBMedia, LLC.

Experience Summary

Current Role

As a Media Buyer at OBMedia, LLC, Caleb is responsible for developing and executing comprehensive digital media campaigns across a range of platforms, including social media, programmatic display, and search advertising. He collaborates closely with cross-functional teams to identify target audiences, create compelling ad creatives, and continuously refine campaign strategies to maximize return on investment. Caleb's data-driven approach and ability to translate complex metrics into actionable insights have consistently delivered measurable improvements in client performance.

Career Progression

Prior to his current role, Caleb served as a Paid Social Specialist at HIP Creative, where he managed successful social media advertising campaigns for a diverse portfolio of clients. He also gained valuable experience in data management and analysis during his time as a Database Administrator at the US Army. Caleb's military background as a Chinook Helicopter Repairer has equipped him with a strong foundation in problem-solving, attention to detail, and the ability to thrive in high-pressure environments.

Academic Background

Caleb holds a Bachelor of Science degree in Computer Science from the University of Colorado, Boulder. His academic focus on data management, systems analysis, and software development has provided a solid technical foundation that he applies to his work in the digital marketing industry.

Areas of Expertise

• Paid media strategy and campaign optimization

• Social media advertising (Facebook, Instagram, LinkedIn)

• Programmatic display and video advertising

• Search engine marketing (Google Ads, Bing Ads)

• Data analysis and performance reporting

• Cross-functional collaboration and client management

Professional Impact

Throughout his career, Caleb has consistently demonstrated his ability to drive measurable improvements in client performance. At HIP Creative, he played a key role in developing and executing successful social media campaigns that resulted in a 25% increase in leads and a 20% reduction in cost-per-acquisition for several clients. In his current role at OBMedia, LLC, Caleb has leveraged his data-driven approach to optimize campaign strategies, leading to a 15% increase in return on ad spend for multiple clients.

Conclusion

Caleb Covey is a versatile and results-oriented Media Buyer who excels at leveraging his digital marketing expertise and analytical skills to deliver impactful results for his clients. With a strong track record of success and a passion for staying at the forefront of industry trends, Caleb is poised to continue making valuable contributions to the digital advertising landscape.