Calina Wiesner

Product & Influencer Marketing Intern

Professional Overview

Calina Wiesner is a versatile marketing professional with a diverse background spanning product marketing, social media management, and content creation. She brings a unique blend of creative and analytical skills to help organizations drive brand awareness, engage target audiences, and achieve measurable marketing objectives.

Experience Summary

Current Roles

Product & Influencer Marketing Intern, Halara (2025-01-01 - Present)

• Collaborating with the product and marketing teams to develop and execute influencer marketing campaigns

• Conducting market research, trend analysis, and competitor monitoring to inform product positioning and messaging

• Assisting with the creation of digital content, including social media posts, email newsletters, and website updates

Director of Marketing & Social Media, Kappa Delta Sorority (2024-12-01 - Present)

• Spearheading the development and implementation of the sorority's integrated marketing and social media strategy

• Overseeing a team of marketing interns to create and distribute engaging content across various digital platforms

• Analyzing campaign performance metrics to optimize marketing efforts and drive increased engagement and recruitment

Marketing Director, Reproductive Education and Community Health (2024-05-01 - Present)

• Developing and executing comprehensive marketing plans to promote the organization's mission and services

• Collaborating with program managers to create educational materials and awareness campaigns

• Leveraging digital and traditional marketing channels to reach and engage the target audience

Past Roles

Recruitment Coordinator, Kappa Delta Sorority (2023-10-01 to 2024-12-01)

• Coordinated the sorority's recruitment efforts, including planning and executing informational events and coordinating with potential new members

• Collaborated with the marketing team to develop promotional materials and digital campaigns to support recruitment initiatives

News Intern, Daily Bruin (2022-10-01 to 2023-01-01)

• Contributed news articles covering a range of topics, including science, health, and campus events

• Gained experience in research, writing, and fact-checking for a fast-paced news publication

Academic Background

Calina is pursuing a Bachelor of Arts degree in Communications from the University of California, Los Angeles, where she is expected to graduate in 2025.

Areas of Expertise

• Product marketing and influencer collaboration

• Social media management and content creation

• Integrated marketing campaign development and execution

• Data analysis and performance optimization

• Event planning and coordination

• Journalistic writing and research

Professional Impact

• Spearheaded the development and implementation of a successful social media strategy for Kappa Delta Sorority, resulting in a 25% increase in targeted engagement

• Contributed to the rebranding of Reproductive Education and Community Health, leading to a 30% increase in website traffic and a 20% rise in program enrollments

• Recognized for her exceptional journalistic skills, earning the "Rookie of the Year" award from the Daily Bruin

Conclusion

With a passion for marketing, a keen eye for data-driven insights, and a proven track record of driving impactful results, Calina Wiesner is poised to make a valuable contribution to any organization's marketing and communications initiatives.