Cameret Bannister
Senior Director of Marketing | Growth Marketing Consultant
New York, New York, United States
Professional Overview
Cameret Bannister is a seasoned marketing executive with extensive experience driving growth and digital strategy for leading consumer brands. As the Senior Director of Marketing at Janji, she oversees all aspects of the company's marketing function, including digital campaigns, brand positioning, and go-to-market initiatives. Concurrently, Cameret operates her own growth marketing consultancy, applying her expertise to help startups and mid-size businesses scale their operations and reach new audiences.
Experience Summary
Current Role
As the Senior Director of Marketing at Janji, Cameret is responsible for developing and executing the brand's comprehensive marketing strategy. She leads a high-performing team in planning and deploying integrated digital campaigns, enhancing the company's online presence, and building stronger customer relationships. Under her leadership, Janji has experienced significant growth in e-commerce sales and brand recognition, cementing its position as a top player in the athletic apparel industry.
Prior to her current role, Cameret served as the Director of Digital Marketing at Janji, where she spearheaded the company's digital transformation and optimization efforts. She implemented data-driven tactics to improve website performance, drive online conversions, and expand the brand's social media footprint. Cameret's strategic initiatives resulted in a 35% increase in digital revenue and a 25% improvement in lead generation.
Career Progression
Cameret's professional journey spans various roles within the marketing and growth strategy domains. She began her career as a Digital Marketing Analyst at The Boston Globe, honing her skills in data analysis and campaign optimization. Cameret then transitioned to Toast, Inc., where she excelled as a Lead Generation Manager and Marketing Manager, driving innovative paid media and operations strategies.
In 2018, Cameret founded her own growth marketing consultancy, Cameret Bannister Consulting, through which she has provided strategic guidance and tactical execution support to a diverse portfolio of clients. Her expertise in areas such as digital marketing, marketing automation, and omnichannel customer engagement has helped numerous startups and small businesses achieve their growth objectives.
Academic Background
Cameret holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, with a concentration in Marketing. During her time at the university, she was recognized for her academic excellence, earning a spot on the Dean's List.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer outreach
- Data-driven decision making and performance analysis
- Marketing automation and lead generation tactics
- Brand positioning and go-to-market strategy
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Cameret has demonstrated a track record of driving measurable results for the organizations she has served. At Janji, she spearheaded the development of a comprehensive digital marketing roadmap that led to a 35% increase in e-commerce revenue and a 25% improvement in lead generation. As a consultant, Cameret has helped numerous startups and small businesses achieve their growth goals, with several clients reporting a 2x increase in website traffic and a 30% improvement in customer acquisition rates.
Conclusion
With her robust marketing expertise, strategic vision, and proven ability to deliver measurable results, Cameret Bannister is poised to continue making a significant impact in the consumer brand and startup sectors. Her versatile skill set, combined with her entrepreneurial mindset and collaborative leadership style, make her a valuable asset to any organization seeking to drive sustainable growth and brand excellence.
