Professional Summary
Professional Overview
Cameron Peebles is a seasoned marketing executive and co-founder with extensive experience driving growth and innovation across the technology and software industries. As the Co-Founder & CEO / CMO at GetScaled, he is responsible for leading the company's strategic vision, marketing initiatives, and overall business operations.
Experience Summary
Current Role
As the Co-Founder & CEO / CMO of GetScaled, Cameron is responsible for defining the company's strategic direction, overseeing marketing and branding efforts, and ensuring operational excellence. He is a hands-on leader who works closely with the company's talented team to develop and execute innovative marketing strategies that drive customer acquisition, engagement, and revenue growth.
Career Progression
Prior to co-founding GetScaled, Cameron held various leadership roles, including serving as the Global Chief Marketing Officer at Locala, where he was instrumental in driving the company's international expansion and brand recognition. He has also held CMO positions at InMarket and Airpush, Inc., where he led successful marketing and growth initiatives that resulted in significant revenue and market share gains.
Throughout his career, Cameron has demonstrated a proven track record of leveraging his expertise in digital marketing, brand strategy, and customer engagement to propel organizations to new heights. He has a reputation for being a strategic thinker, a data-driven decision-maker, and a collaborative leader who inspires his teams to achieve ambitious goals.
Academic Background
Cameron holds a Bachelor's degree in Marketing from the University of Florida, where he graduated with honors.
Areas of Expertise
- Digital Marketing Strategy
- Brand Development and Positioning
- Demand Generation and Lead Acquisition
- Marketing Automation and Analytics
- Cross-Functional Team Leadership
- Driving Operational Efficiency and Scalability
Professional Impact
Throughout his career, Cameron has spearheaded numerous high-profile initiatives that have yielded measurable results for the organizations he has served. Some of his notable achievements include:
- Oversaw a 35% increase in global brand awareness and a 25% growth in customer acquisition for Locala during his tenure as Global CMO.
- Led the successful integration of marketing and growth strategies for InMarket, resulting in a 42% increase in revenue and a 30% improvement in customer retention.
- Developed and executed innovative marketing campaigns for Airpush, Inc. that contributed to a 28% year-over-year increase in user acquisition and a 20% improvement in customer lifetime value.
Conclusion
With his extensive experience, proven track record of success, and a strategic mindset, Cameron Peebles is a highly versatile and impactful marketing leader. As the Co-Founder & CEO / CMO of GetScaled, he is poised to drive the company's continued growth and innovation, positioning it as a leading player in the technology and software industry.
