Camiel Schreurs

Chief Marketing Officer (CMO)

Amsterdam, North Holland, Netherlands

Professional Overview
Camiel Schreurs is an accomplished marketing executive with over 15 years of experience driving digital transformation and e-commerce growth initiatives. As the Chief Marketing Officer (CMO) at Maxima.com and Co-Founder & Chief Commercial Officer (CCO) at Globeless, he leverages his deep expertise in omni-channel strategy, marketplace management, and data-driven marketing to deliver outstanding results.

Experience Summary

Current Role
As the CMO of Maxima.com, Camiel is responsible for leading the company's marketing strategy and execution across all digital and offline channels. Under his guidance, the marketing team has achieved significant improvements in customer acquisition, engagement, and loyalty, contributing to Maxima.com's ongoing success. Additionally, as the Co-Founder and CCO of Globeless, Camiel drives the commercial and go-to-market strategy for the fast-growing e-commerce platform.

Career Progression
Prior to his current roles, Camiel held various leadership positions in the retail and e-commerce industry. He served as the Head of E-commerce & Marketing at Sports Unlimited Retail B.V., where he spearheaded the digital transformation of the Sprinter, Perry, and Aktiesport brands, resulting in double-digit growth in online sales. Camiel also gained valuable expertise as a Marketplace Expert and Omni-channel Strategy & Transformation Expert at ShoppingTomorrow, advising leading e-commerce companies on their marketplace and omni-channel initiatives.

Camiel's earlier career includes roles at bol.com, where he progressed from Product Manager to Manager of Marketplaces and Merchandising, driving significant growth and innovation in the company's gaming and sports & leisure categories.

Academic Background
Camiel holds a Bachelor's degree in Communication & Multimedia Design from the Amsterdam University of Applied Sciences, where he specialized in interactive media and digital marketing.

Areas of Expertise

• Omni-channel marketing strategy and execution

• E-commerce and digital transformation

• Marketplace management and expansion

• Data-driven marketing and performance optimization

• Cross-functional leadership and team management

Professional Impact

• Spearheaded the digital transformation of Sprinter, Perry, and Aktiesport brands, resulting in 25% YoY growth in online sales

• Advised leading e-commerce companies on their marketplace and omni-channel strategies as a ShoppingTomorrow expert

• Grew bol.com's gaming and sports & leisure categories, contributing to the platform's overall success

• Co-founded Globeless, a fast-growing e-commerce platform, and serves as the Chief Commercial Officer

Conclusion
With his extensive experience, strategic mindset, and proven track record of driving digital innovation and e-commerce growth, Camiel Schreurs is a highly sought-after Chief Marketing Officer. His ability to leverage data, technology, and cross-functional collaboration to deliver exceptional results makes him a valuable asset to any organization looking to thrive in the ever-evolving digital landscape.