Professional Role and Company Affiliation
Campbell Foster is currently Co-Founder and Chief Commercial Officer (CCO) at Central Control, Inc., a company specializing in ad experiment measurement and incrementality testing. Central Control offers a platform named Experiment Designer, which enables companies to plan and execute high-quality randomized controlled trials (RCTs) to accurately measure the incremental ROI of paid media campaigns. The company also provides training, bespoke measurement services, marketing mix model (MMM) calibration, and consulting. Central Control is positioned as a growth accelerator focused on improving advertising effectiveness through scientific experimentation, with Experiment Designer currently in private beta.
Campbell Foster’s role as CCO positions him as a key leader driving commercial strategy, client engagement, and business growth at Central Control. His leadership is linked to advancing innovative measurement solutions geared toward improving marketing efficiency and media investment accountability.
Professional Background and Experience
Campbell Foster self-describes as a growth accelerator with a strong inclination toward building scalable businesses. His career is grounded in leveraging data-driven methodologies to optimize marketing and advertising outcomes. Notably, he has previous professional ties with industry leaders such as DoubleClick and Google, as referenced by his co-founder Rick Bruner’s background. This affiliation suggests deep expertise in digital advertising ecosystems and ad tech innovation.
Educationally, Campbell Foster attended Cornell University, indicating a strong academic foundation.
Industry Focus and Expertise
Campbell Foster specializes in paid media measurement, particularly in the areas of:
- Incrementality measurement through rigorous experimentation (RCTs)
- Marketing mix modeling calibration
- Ad campaign ROI validation
- Sales leadership and scaling early-stage technology platforms in ad tech
Central Control's unique value proposition in the advertising measurement space targets marketers and agencies seeking transparency and accuracy in media spend efficiency, a critical pain point in the current industry landscape marked by challenges in attribution and optimization.
Public Presence and Thought Leadership
Campbell Foster maintains an active professional presence on LinkedIn, where he frequently shares content related to incrementality and ad measurement (#admeasurement). He engages in knowledge dissemination by curating and distributing a newsletter named Proof Positive, which covers timely updates and research in paid media experiments and advertising effectiveness.
His posts emphasize the necessity and benefits of experiments in marketing, underscoring the gap in current industry practices that rely heavily on correlation rather than causation.
Company Context: Central Control, Inc.
Central Control is headquartered in the San Francisco Bay Area and is focused on redefining how advertising effectiveness is measured, aiming to provide companies with actionable insights through easy-to-execute experiments. The company’s platform and consulting services represent a highly specialized niche in marketing analytics and media optimization.
The company actively promotes its scientific approach to media testing, catering to organizations that prioritize investment certainty and data-driven marketing decisions. The availability of private beta access to their Experiment Designer platform suggests an ongoing development phase with targeted feedback loops with select customers.
Relevant Insights for Engagement
- Campbell Foster’s leadership role in commercial strategy for Central Control indicates he is a principal decision-maker and champion for innovation in ad measurement and media ROI.
- His background with Google and DoubleClick alumni highlights relevant industry experience potentially valuable for cross-collaboration or partnership opportunities.
- His promotion of RCTs and emphasis on scientific rigor in marketing measurement align with buyer profiles focused on accountability and sophistication in media planning.
- Engagements around training and MMM calibration suggest openness to scalable service-based solutions designed to optimize media spend effectiveness beyond technology alone.
In summary, Campbell Foster is a strategic leader at Central Control, Inc., specializing in advancing precision advertising measurement via experimental platforms and consultancy. His profile combines entrepreneurial experience, technological insight, and an active thought leadership role within the digital marketing measurement ecosystem.
