Candace Huntly, Founder

Professional Overview

Candace Huntly is a seasoned marketing and communications professional with over 15 years of experience in the education, non-profit, and technology sectors. As the Founder of SongBird Marketing Communications, she leverages her expertise in strategic communications, brand development, and entrepreneurship to help businesses and organizations achieve their growth objectives.

Experience Summary

Current Roles

Founder, SongBird Marketing Communications (2013-Present)

• Provides strategic marketing and communications consulting services to a diverse client base, including startups, non-profits, and small- to medium-sized businesses

• Develops comprehensive marketing and branding strategies to increase visibility, engage target audiences, and drive business growth

• Mentors and advises entrepreneurs and business leaders on effective marketing, public relations, and communications practices

Instructor, Lazaridis School of Business & Economics, Wilfrid Laurier University (2021-Present)

• Teaches courses in marketing, entrepreneurship, and strategic communications to undergraduate and graduate students

• Incorporates real-world case studies and practical applications to prepare students for success in the business world

Instructor/Mentor, Women's Entrepreneurship Hub / Newcomer Entrepreneurship Hub (2018-Present)

• Provides mentorship and educational programming to support the growth and development of women and newcomer entrepreneurs

• Shares industry insights, best practices, and valuable connections to help participants navigate the challenges of starting and scaling a business

Business Advisor, The Fashion Zone at Ryerson University (2018-Present)

• Offers strategic advice and guidance to fashion-focused startups and entrepreneurs on marketing, branding, and business development

Career Progression

Prior to founding SongBird, Candace held various roles in the education, non-profit, and technology sectors, including:

• Instructor at Centennial College (2022-2024)

• Senior Strategic Communications Consultant at TUNED PR (2013-2014)

• Consultant at CASACOM (2012-2013)

• Marketing/Public Relations at Kobo Inc. (2011-2012)

• Educator at Braemar College (2008-2010) and SOLA (2006-2007)

Throughout her career, Candace has demonstrated a strong ability to drive results, build influential relationships, and contribute to the success of the organizations she has been a part of.

Academic Background

Candace holds a Master of Arts in Communications and a Bachelor of Arts in English Literature from the University of Toronto. Her academic achievements and specialized focus on marketing, communications, and entrepreneurship have been instrumental in shaping her professional expertise.

Areas of Expertise

• Strategic marketing and communications

• Brand development and positioning

• Entrepreneurship and small business growth

• Mentorship and educational program design

• Public relations and media relations

• Content creation and digital marketing

Professional Impact

Candace's contributions as a marketing and communications leader have been recognized both within her community and the broader industry. She has been featured in numerous publications, including The Globe and Mail and BetaKit, for her insights on entrepreneurship and marketing trends. Additionally, she has been invited to speak at various industry events and conferences, sharing her knowledge and experience with aspiring entrepreneurs and marketing professionals.

Conclusion

With her extensive experience, educational background, and demonstrated success in driving business growth for her clients, Candace Huntly is a respected marketing and communications expert with a passion for empowering entrepreneurs and organizations to reach their full potential.