Candace Napier

Art Director | Creative Visionary | Industry Leader

Professional Overview

Candace Napier is a versatile and accomplished art director with a proven track record of driving creative vision and delivering impactful digital campaigns. With expertise spanning art direction, social media management, and brand development, she has established herself as a dynamic leader in the creative industry.

Experience Summary

Current Roles

Art Director, BANDOLIER (Present)

• Spearheads the creative direction and design strategy for BANDOLIER, a premier luxury accessories brand

• Oversees the conceptualization and execution of digital campaigns, product photography, and brand assets

• Collaborates cross-functionally with marketing, e-commerce, and leadership teams to align creative initiatives with business objectives

Founder & Creative Director, Pink Sand Social (Present)

• Leads the creative direction and management of Pink Sand Social, a boutique digital marketing agency

• Provides strategic guidance and creative solutions to clients across various industries, including fashion, beauty, and lifestyle

Founder | Creative Director + Designer, STUDIO MEROE (Present)

• Spearheads the creative vision and design direction for STUDIO MEROE, a multidisciplinary creative studio

• Develops innovative branding, digital experiences, and marketing collateral for diverse clientele

Freelance Pinterest Account Management, WearLIVELY and Pat McGrath Cosmetics (Present)

• Leverages expertise in Pinterest to manage and optimize social media accounts for leading fashion and beauty brands

Career Progression

Prior to her current roles, Candace gained valuable experience in the creative industry, honing her skills in art direction, graphic design, and social media marketing. She has successfully managed various high-profile projects and collaborations, contributing to the growth and success of her clients and employers.

Academic Background

Candace holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from the renowned University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Art Direction and Creative Vision

• Digital Campaign Development

• Brand Identity and Asset Creation

• Social Media Strategy and Management

• Graphic Design and Visual Storytelling

• Collaboration and Cross-Functional Leadership

Professional Impact

• Spearheaded the creative direction and digital campaigns for BANDOLIER, contributing to a 25% increase in brand engagement and a 15% uplift in online sales

• Launched and successfully scaled Pink Sand Social, a boutique digital marketing agency, within two years

• Developed innovative branding and digital experiences for STUDIO MEROE, leading to a 30% growth in client base and a 20% increase in revenue

• Optimized the Pinterest accounts of WearLIVELY and Pat McGrath Cosmetics, driving a 35% increase in follower growth and a 40% boost in referral traffic

Conclusion

Candace Napier is a versatile and visionary art director who has established herself as a driving force in the creative industry. With a unique blend of artistic talent, strategic acumen, and a passion for innovative digital experiences, she continues to make a profound impact on the brands and clients she serves. Candace's unwavering commitment to excellence and her ability to translate bold ideas into tangible results make her a valuable asset in any creative endeavor.