Candice Burd, Chief Marketing Officer
Professional Overview
Candice Burd is a seasoned marketing executive with over 20 years of experience in the cosmetics and beauty industry. As the Chief Marketing Officer at NEST New York, she is responsible for driving the company's global marketing strategy, overseeing brand development, and leading a team of marketing professionals to deliver impactful campaigns that elevate the NEST brand and drive business growth.
Experience Summary
Current Role
Candice has served as the Chief Marketing Officer at NEST New York since 2019. In this role, she is responsible for developing and executing the company's overall marketing strategy, including brand positioning, product launches, digital marketing, and omnichannel customer engagement. Under her leadership, NEST has experienced significant growth and increased brand recognition, with the company's products now sold in over 20 countries worldwide.
Career Progression
Prior to joining NEST, Candice held several senior-level marketing positions at leading beauty and personal care brands. She served as the Senior Vice President of US Marketing at ELEMIS, where she oversaw the brand's expansion into the American market and successfully launched several best-selling product lines. Before that, she was the Vice President of Global Marketing Campaigns at Fresh/LVMH, where she spearheaded the development and implementation of innovative, award-winning marketing initiatives that drove consumer engagement and increased brand loyalty.
Academic Background
Candice holds a Master of Business Administration (MBA) degree in Marketing from Columbia University's Columbia Business School. She also earned a Bachelor's degree from Amherst College, where she developed a strong foundation in business and marketing principles.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce
- Product development and innovation
- Global campaign planning and execution
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Candice has consistently demonstrated her ability to drive business growth and elevate brand visibility. At ELEMIS, she was instrumental in expanding the company's US footprint and increasing sales by over 40% during her tenure. At Fresh/LVMH, she led the development of several award-winning marketing campaigns that earned industry recognition and significantly enhanced the brand's global presence.
Conclusion
Candice Burd is a highly accomplished marketing executive with a proven track record of success in the cosmetics and beauty industry. With her strategic vision, innovative approach, and strong leadership skills, she is well-positioned to continue driving the growth and success of NEST New York as the company expands its global reach and introduces new, innovative products to the market.
