Cara Uisprapassorn, Chief Marketing Officer
Professional Overview
Cara Uisprapassorn is a seasoned marketing executive with over 20 years of experience driving strategic marketing and communications initiatives for leading organizations in the healthcare industry. As the Chief Marketing Officer at Hoag Health System, she is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive patient engagement, and support the organization's growth objectives.
Experience Summary
Current Role
As the Chief Marketing Officer at Hoag Health System, Cara oversees the organization's marketing, communications, and donor experience functions. In this role, she has spearheaded the development of innovative digital marketing campaigns, streamlined the patient communication process, and implemented data-driven strategies to optimize marketing effectiveness. Under her leadership, Hoag Health System has seen a significant increase in brand recognition and patient acquisition within the local community.
Career Progression
Prior to her current role, Cara served as the Executive Director of Donor Experience, Marketing & Communications at Hoag Health System, where she was instrumental in enhancing the organization's donor engagement and fundraising efforts. Before that, she held the position of Director of Communications, during which she led the rebranding of Hoag Health System and spearheaded the implementation of a comprehensive digital marketing strategy.
Cara's diverse background also includes co-founding and serving as the President of DealGooder, a successful online deal platform, as well as holding marketing and public relations roles at St. John Knits and Neiman Marcus.
Academic Background
Cara holds a Bachelor's degree in Communications from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Healthcare marketing and communications
- Digital marketing strategy and execution
- Branding and reputation management
- Donor engagement and fundraising
- Project management and team leadership
Professional Impact
Under Cara's leadership, Hoag Health System has experienced a significant increase in patient acquisition and market share, as well as a notable improvement in donor engagement and fundraising efforts. She has been instrumental in driving the organization's digital transformation, implementing innovative marketing campaigns that have resulted in measurable increases in website traffic, social media engagement, and lead generation.
Conclusion
Cara Uisprapassorn is a highly accomplished marketing executive with a proven track record of driving strategic initiatives and delivering impactful results in the healthcare industry. With her extensive experience, strong leadership skills, and deep understanding of the evolving marketing landscape, Cara is well-positioned to continue driving the growth and success of Hoag Health System.
