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Caren Dres Hajeski

Caren Dres-Hajeski


Senior Vice President, Personal & Home Care SBU and Marketing



Professional Overview


Caren Dres-Hajeski is an accomplished marketing and business development executive with over 20 years of experience in the personal care and specialty chemicals industries. As the Senior Vice President of the Personal & Home Care Strategic Business Unit (SBU) and Marketing at Acme-Hardesty, Co., she leverages her deep industry expertise to drive strategic initiatives and spearhead innovative product development.

Experience Summary



Current Role


In her current role as Senior Vice President, Caren is responsible for leading the Personal & Home Care SBU, overseeing all aspects of marketing and product management for the company's diverse portfolio of personal care and home care solutions. She works closely with cross-functional teams to identify emerging market trends, develop targeted product strategies, and deliver exceptional customer experiences.

Under Caren's leadership, the Personal & Home Care SBU has experienced significant growth, with a focus on expanding the company's presence in the natural and sustainable personal care segment. She has been instrumental in launching several successful new product lines, driving double-digit revenue increases and strengthening Acme-Hardesty's position as a trusted partner to leading brands in the industry.

Career Progression


Prior to her current role, Caren served as the Vice President of Personal Care & Marketing at Acme-Hardesty, where she was responsible for overseeing the company's personal care portfolio and leading all marketing initiatives. She previously held the position of Director of Personal Care, where she played a pivotal role in developing the company's strategic direction and product roadmap.

Before joining Acme-Hardesty, Caren held leadership roles in marketing and sales at various specialty chemical and personal care companies, including Vantage Specialty Ingredients, Active Organics, and Lipo Chemicals. Throughout her career, she has demonstrated a strong track record of driving business growth, fostering customer relationships, and spearheading innovative product development.

Academic Background


Caren holds a Bachelor of Science degree in Chemistry from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise


  • Personal care and home care product development

  • Sustainable and natural ingredient sourcing

  • Strategic marketing and brand management

  • Cross-functional team leadership and collaboration

  • Business development and go-to-market strategy

  • Customer relationship management and client partnering


Professional Impact


Under Caren's leadership, the Personal & Home Care SBU has become a significant growth driver for Acme-Hardesty, consistently exceeding revenue targets and expanding the company's market share. She has been instrumental in positioning the company as a leader in the natural and sustainable personal care segment, with several innovative product launches that have resonated with consumers and industry partners.

Caren is actively involved in industry associations, frequently speaking at conferences and contributing to thought leadership initiatives. She is known for her strategic vision, collaborative approach, and passion for driving innovation and sustainability in the personal care and specialty chemicals industries.

Conclusion


With her extensive industry experience, strategic mindset, and proven track record of success, Caren Dres-Hajeski is a valuable asset to Acme-Hardesty. As the Senior Vice President of the Personal & Home Care SBU and Marketing, she is poised to continue driving the company's growth and solidifying its position as a leader in the personal care and home care markets.