Professional Summary
Professional Overview
Caren Dres-Hajeski is a seasoned executive with over 20 years of experience in the personal care and home care industries. As the Senior Vice President of the Personal & Home Care Strategic Business Unit (SBU) and Marketing at Acme-Hardesty, Co., she is responsible for driving strategic growth, product innovation, and go-to-market initiatives for the company's consumer-facing divisions.
Experience Summary
Current Role
In her current role, Caren oversees the strategic direction, operational execution, and financial performance of the Personal & Home Care SBU. She is responsible for leading cross-functional teams to identify new market opportunities, develop cutting-edge product formulations, and implement effective marketing campaigns that enhance brand visibility and customer loyalty. Under her leadership, the SBU has achieved consistent year-over-year revenue growth and solidified Acme-Hardesty's position as a trusted partner for leading personal care and household brands.
Career Progression
Prior to her current role, Caren served as the Vice President of Personal Care & Marketing at Acme-Hardesty, where she was instrumental in expanding the company's portfolio of specialty ingredients and driving the integration of marketing strategies across the organization. Before that, she held the position of Director of Personal Care, where she spearheaded the development of innovative product solutions and forged strong relationships with key industry partners.
Caren's career journey also includes roles at Vantage Specialty Ingredients, Inc. as the Marketing Director, and at Active Organics, Inc. as the Director of Sales & Marketing. Her diverse experience has equipped her with a deep understanding of the personal care and home care industries, as well as a proven track record of successful brand management and go-to-market strategy execution.
Academic Background
Caren holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Strategic planning and business development
- Product innovation and portfolio management
- Brand strategy and marketing campaign execution
- Talent management and team leadership
- Regulatory compliance and industry best practices
Professional Impact
Under Caren's leadership, the Personal & Home Care SBU has consistently outperformed industry benchmarks, achieving double-digit revenue growth and expanding its market share within the personal care and home care segments. She has spearheaded the launch of several successful product lines, including the award-winning "Revive" personal care range and the "Eco-Friendly" home cleaning solutions, which have resonated strongly with consumers and earned industry recognition.
Caren's expertise and passion for the industry have also led her to actively contribute to industry associations and thought leadership initiatives, cementing her reputation as a respected voice in the personal care and home care sectors.
Conclusion
With her extensive experience, visionary leadership, and unwavering commitment to innovation, Caren Dres-Hajeski is poised to continue driving Acme-Hardesty's growth and solidifying the company's position as a leading provider of premium personal care and home care solutions.
