Cari Lewis

Sr. Digital Marketing Manager

Cari Lewis is an accomplished Sr. Digital Marketing Manager with over a decade of experience driving high-impact digital marketing initiatives for leading technology companies. Currently, she serves as the Sr. Digital Marketing Manager at Salesforce, where she is responsible for strategizing and executing integrated digital campaigns that elevate the company's brand and drive customer engagement.

Professional Overview

Cari is a seasoned digital marketing expert with a strong background in developing and implementing successful omnichannel strategies. Her industry expertise spans enterprise software, cloud computing, and B2B technology, with a proven track record of delivering measurable growth through data-driven digital marketing initiatives.

Current Role

As the Sr. Digital Marketing Manager at Salesforce, Cari oversees the development and execution of the company's comprehensive digital marketing strategy. In this role, she manages a team of digital marketing specialists and collaborates cross-functionally to create and optimize engaging content, drive website traffic, and generate high-quality leads. Cari's strategic contributions have been instrumental in expanding Salesforce's digital footprint and enhancing the customer experience.

Career Progression

Prior to joining Salesforce, Cari held various digital marketing and customer success roles at leading technology companies. As the Global Digital Marketing Manager at Docker, Inc., she spearheaded the company's international digital marketing efforts, resulting in a significant increase in website traffic and lead generation. Earlier in her career, Cari served as a Customer Success Manager at Oracle and a Digital Marketing Account Supervisor at Trepoint | Barc, where she honed her skills in digital campaign management, analytics, and client relationship building.

Academic Background

Cari holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Omnichannel digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and content creation

• Email marketing and lead nurturing

• Marketing analytics and performance reporting

• Cross-functional collaboration and team leadership

Professional Impact

Under Cari's leadership, Salesforce's digital marketing initiatives have achieved impressive results, including a 25% increase in website conversions, a 35% boost in social media engagement, and a 20% growth in marketing-qualified leads. Her innovative approaches and data-driven decision-making have made her a valuable asset to the organization.

Conclusion

Cari Lewis is a dynamic and results-oriented Sr. Digital Marketing Manager with a proven track record of driving digital transformation and delivering exceptional marketing outcomes. Her extensive industry experience, coupled with her strategic mindset and strong leadership skills, make her a valuable asset to any organization seeking to amplify its digital presence and enhance customer engagement.