Executive Overview
Carilu Dietrich is a highly accomplished marketing executive and advisor, currently serving as CMO Advisor at Lovable. She brings extensive leadership experience from top-tier technology companies, both as a marketing operator and as a strategic advisor guiding organizations through phases of hypergrowth and transformation.
Current Position
CMO Advisor at Lovable
- Acts as a senior advisor at Lovable, focusing on high-level marketing strategy, brand positioning, and growth acceleration.
- Regularly shares insights and thought leadership related to Lovable’s product, marketing, and customer experience through platforms such as LinkedIn and Substack newsletters.
- Recent activity demonstrates a strong interest in product-led growth strategies and soliciting user feedback on product usability and impact ("Have you used Loveable yet?").
Professional Background and Experience
- Former Chief Marketing Officer:
- Successfully took Atlassian public as Head of Marketing, driving the company’s rapid global expansion and scaling across product lines.
- Global Advertising Lead at Oracle, overseeing extensive multi-channel campaigns.
- Philanthropic Leadership:
- Initiated one of the tech industry's most impactful philanthropic movements, Pledge 1%, focusing on social impact and corporate responsibility.
- Strategic Advisor:
- Collaborates closely with CEOs and CMOs at prominent B2B SaaS and technology companies, including Miro, Segment, Bill.com, 1Password, Productboard, Sprout Social, Weights & Biases, and others.
- Provides deep expertise in product-led growth, enterprise sales motions, and multi-product expansion.
Areas of Expertise
- Product-Led Growth (PLG): Demonstrated mastery in developing and operationalizing PLG strategies; experience spans from founder-led companies to global enterprises.
- Go-to-Market Strategy: Skilled in launching new products, expanding into new markets, and managing large-scale brand transformations.
- Enterprise Sales: Broad experience integrating enterprise sales with PLG motions to unlock new revenue streams.
- Hypergrowth Operations: Advises executive teams on scaling organizations, overcoming growth bottlenecks, and building out C-suite capabilities.
- Brand and Rebranding: Led rebranding initiatives and comprehensive brand campaigns for both single- and multi-product portfolios.
Thought Leadership and Industry Presence
- Publishes the Hypergrowth Leadership newsletter, delivering insights to over 10,000 subscribers, targeting hypergrowth tech leaders with actionable strategies and lessons.
- Featured speaker and guest on multiple podcasts and YouTube channels, discussing concrete tactics on:
- Advancing to executive roles
- Effective go-to-market strategies
- Criteria for evaluating high-potential companies
- Building trust between founders and CMOs
- Product and brand growth levers in competitive markets
- Overcoming C-suite challenges in startups
- Regular content contributor on LinkedIn and Substack; highly engaged with the B2B SaaS and tech executive community.
- Active on X (@clu007), sharing strategic insights and engaging with the startup ecosystem.
Notable Achievements
- Took Atlassian public: Key marketing leadership for one of the most successful SaaS IPOs.
- Rebranded multiple companies: Expertise in evolving brands for market fit and growth.
- Founded Pledge 1%: Significant contributor to philanthropy in tech.
- Consistently advises prominent hypergrowth startups and scale-ups.
- Provided consultation and advisory to leading names in SaaS, covering a full spectrum from startups to established enterprise players.
Professional Interests & Current Focus
- Deeply interested in driving efficient, scalable growth for B2B technology companies through PLG and blended sales models.
- Advocates for data-driven marketing, robust brand strategy, and operational alignment between product, marketing, and sales teams.
- Actively seeking user insights and feedback on current products (especially relating to Lovable), with a clear emphasis on leveraging customer experience to inform strategy.
Contact and Further Information
- LinkedIn: [Carilu Dietrich](http://www.linkedin.com/in/cariludietrich)
- Newsletter: [carilu.com](https://www.carilu.com/)
- Substack: [Hypergrowth Leadership](https://substack.com/@carilu)
- X (formerly Twitter): [@clu007](https://x.com/clu007?lang=en)
Actionable Insights
Carilu Dietrich’s extensive experience in both high-growth tech and established enterprise environments positions her as a strategic decision-maker and key influencer on marketing, product strategy, and go-to-market execution. Her current advisory work at Lovable, combined with her engagement across the SaaS ecosystem, provide unique opportunities for relevant solutions that address growth, scalability, and market differentiation for B2B technology organizations.
