Carissa Dech

Professional Summary

Professional Overview
Carissa Dech is a seasoned media and marketing professional with over a decade of experience driving brand success across the entertainment and consumer goods industries. As the Director of Brand Media at Peacock, she leverages her expertise in media planning, strategy, and execution to elevate the company's brand presence and engagement.

Experience Summary

Current Role
In her current role as Director of Brand Media at Peacock, Carissa is responsible for developing and implementing comprehensive media strategies that align with the company's brand vision and marketing objectives. She oversees the planning, execution, and optimization of cross-channel media campaigns, ensuring seamless integration and maximum impact. Carissa's strategic leadership and data-driven approach have contributed to Peacock's growing brand recognition and subscriber base.

Career Progression
Carissa's career trajectory has been marked by progressive growth and increasing responsibilities within the media and marketing landscape. Prior to her current role, she held senior positions at leading organizations such as Anheuser-Busch, ViacomCBS, and AMC Networks, where she honed her skills in media planning, strategy, and brand management. Her experience spans a diverse range of industries, including entertainment, consumer packaged goods, and digital media, giving her a well-rounded perspective on effective marketing and brand-building.

Academic Background
Carissa holds a Bachelor of Arts degree in Advertising and Public Relations from Baruch College, where she graduated with honors. Her academic background provided a strong foundation in marketing principles, strategic thinking, and data analysis, which she has seamlessly applied throughout her professional career.

Areas of Expertise

• Media planning and strategy

• Brand management and positioning

• Integrated marketing campaigns

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Carissa's contributions have been instrumental in driving measurable growth and success for the brands she has represented. Notable projects include spearheading the launch of Paramount+'s award-winning media campaign, which resulted in a significant increase in subscriber acquisition and engagement. Additionally, her strategic leadership in the beyond-beer portfolio at Anheuser-Busch contributed to the successful expansion of the company's product offerings.

Conclusion
With her extensive experience, data-driven approach, and strategic acumen, Carissa Dech is a valuable asset to the Peacock team. Her commitment to excellence and proven track record of delivering impactful media and marketing initiatives make her a respected professional in the industry. Carissa's continued focus on driving brand success and innovation positions her for ongoing growth and leadership in the ever-evolving media landscape.