Professional Summary

Professional Overview

Carl Faraon is the Head of Brand Partnerships and Athlete Engagement at State and Liberty Clothing Co. He brings a diverse background in sports operations, digital consulting, and retail management, with a strong focus on fostering meaningful connections between brands, athletes, and consumers.

Experience Summary

Current Role

As the Head of Brand Partnerships and Athlete Engagement at State and Liberty Clothing Co., Carl is responsible for developing and executing strategic partnerships with professional athletes, sports leagues, and influencers. He leverages his extensive network and deep understanding of the sports industry to create impactful collaborations that drive brand awareness, engage target audiences, and generate measurable results.

Career Progression

Prior to his current role, Carl held various positions within the sports and retail industries. He served as the Operations and Special Projects Manager at State and Liberty Clothing Co., where he played a key role in streamlining operations and implementing innovative strategies to enhance the brand's customer experience. Before that, he worked as a Digital Consultant at Shift Digital, providing expert guidance on digital transformation and marketing initiatives for clients in the sports and lifestyle sectors.

Earlier in his career, Carl gained valuable experience in sports operations, working as a Football Operations and Team Logistics Assistant with the Houston Texans and as an Assistant Equipment Manager at the University of Michigan Football program. He also held the role of Equipment/Promotional Director at SportStar Athletics, where he managed equipment operations and coordinated marketing campaigns for high-profile athletes and events.

Academic Background

Carl holds a Bachelor's degree in Sports Management from the University of Michigan, where he also served as a student equipment manager and game presentation intern for the football team.

Areas of Expertise

• Brand partnerships and sponsorship management

• Athlete engagement and influencer marketing

• Sports operations and logistics

• Digital transformation and marketing strategy

• Retail management and customer experience optimization

Professional Impact

Throughout his career, Carl has demonstrated a proven track record of driving tangible results for the organizations he has worked with. He has successfully facilitated numerous high-profile athlete collaborations, generating significant media exposure and fan engagement for the brands he has represented. Carl's keen eye for identifying emerging trends and his ability to forge meaningful connections have positioned him as a valuable asset in the rapidly evolving sports and retail landscape.

Conclusion

With his diverse industry experience, strong leadership capabilities, and unwavering dedication to cultivating impactful partnerships, Carl Faraon is poised to continue making a significant impact in his role as the Head of Brand Partnerships and Athlete Engagement at State and Liberty Clothing Co. His passion for bridging the gap between brands, athletes, and consumers makes him a valuable asset in driving growth, innovation, and brand loyalty within the industry.