Professional Role and Expertise
Carla Cheung currently holds the position of Brand and Digital Marketing Manager at Cyberport Hong Kong, a prominent government-owned innovation and technology hub hosting over 1,500 startups and technology companies. She assumed this role in June 2023. Carla brings over 15 years of experience in marketing, design management, and project management, combining expertise from brand agencies, academia, and previous corporate roles. Prior to Cyberport, she served as Senior Marketing Manager at Junior Achievement Hong Kong until December 2021 and has worked with The University of Hong Kong, Codesign Limited, and I'mperfect (CoLab).
Her background includes brand communications, media strategies, digital marketing, and project management, positioning her as a versatile professional able to manage complex marketing initiatives for innovation ecosystems and technology enterprises.
Contributions and Responsibilities at Cyberport
Carla plays an instrumental role in promoting Hong Kong as an international hub for artificial intelligence and digital transformation. Her work includes:
- Leading initiatives that showcase Cyberport’s role in building Hong Kong’s AI ecosystem and digital revolution by championing local enterprise transformation through AI and big data applications.
- Overseeing hyper-targeted marketing campaigns across multiple platforms to dramatically boost brand visibility, particularly for Cyberport startups and partner enterprises.
- Facilitating collaboration between cybersecurity companies from Mainland China and overseas, enhancing cross-regional partnerships and fostering innovation within Hong Kong's tech community.
- Driving promotional efforts and storytelling around Cyberport startups’ achievements, including highlighting success stories of startups engaged in sustainability, fintech, and generative AI solutions.
- Managing media relations and communications teams credited for professionalism and effectiveness, evident in receiving positive media coverage from outlets like 星島頭條.
Relevant Industry and Ecosystem Context
Cyberport is a key driver of Hong Kong’s innovation and technology ecosystem, emphasizing sectors such as AI, big data, fintech, and cybersecurity. The organization recently secured major partnerships with technology companies like Lenovo Hong Kong to support startups’ global growth ambitions and bolster AI and digital technology development in the region.
Notable Cyberport community achievements in 2025 include 13 startups winning 15 awards in digital, product, and interior design categories at the Global Design Awards, underscoring an environment of high innovation standards that Carla’s marketing efforts help to amplify.
Cyberport also engages in active ecosystem building, hosting events and forums such as fireside chats with women leaders and international collaborations, reflecting Carla’s involvement in various facets of communications and stakeholder engagement.
Communication and Contact Information
Carla Cheung is accessible via her Cyberport email: carlacheunghs@cyberport.hk. Her professional online presence is anchored by a LinkedIn profile (https://www.linkedin.com/in/carla-cheung), where she actively posts updates related to Cyberport’s sectoral developments, collaborative initiatives, and AI community growth.
Summary of Professional Impact
Carla Cheung is a seasoned marketing and communications leader within Cyberport’s management team. Her expertise significantly supports Cyberport’s mandate to establish Hong Kong as a leading international AI hub and innovation community. Through targeted digital marketing strategies, stakeholder collaboration, and media engagement, she amplifies the visibility and impact of Cyberport’s startups and strategic partnerships. Her role is central to nurturing Hong Kong’s technology ecosystem’s global connectivity, especially within AI and cybersecurity sectors.
