Carla Higginbotham

Professional Summary

Professional Overview
Carla Higginbotham is an accomplished Sales Director with over 15 years of experience driving sales growth and client success in the technology and information services industries. She is known for her strategic leadership, data-driven decision making, and ability to build high-performing sales teams.

Experience Summary

Current Role
As the Sales Director at CBIZ Pivot Point Security, Carla is responsible for overseeing all sales operations, including pipeline management, team development, and account strategy. Under her leadership, the sales team has consistently exceeded revenue targets, achieving 120% of goal in the last fiscal year. Carla is recognized for her ability to identify new market opportunities and implement innovative sales initiatives that drive customer acquisition and retention.

Career Progression
Prior to her current role, Carla served as the Account Training Manager at Vetstreet, where she developed and implemented a comprehensive onboarding and ongoing training program that improved new hire productivity by 35% and increased customer satisfaction scores by 22%. She also held inside sales roles at Advertising Specialty Institute and McGraw-Hill Construction, where she consistently ranked among the top sales representatives, exceeding quotas by an average of 15% annually.

Academic Background
Carla holds a Bachelor of Science in Business Administration from Rutgers University, where she graduated cum laude and was a member of the Dean's List.

Areas of Expertise

• Strategic sales planning and execution

• Sales team leadership and development

• Account management and client relations

• Data analysis and performance optimization

• New business development and market expansion

• Technical product knowledge and consulting

Professional Impact
Throughout her career, Carla has demonstrated a track record of driving revenue growth and operational improvements. At CBIZ Pivot Point Security, she has spearheaded the implementation of a data-driven sales process that has increased the company's win rate by 18%. Carla is also actively involved in industry associations, serving as a speaker and panelist at several national sales conferences.

Conclusion
Carla Higginbotham is a highly versatile and results-oriented Sales Director with a proven ability to lead successful sales teams and deliver consistent business growth. Her strategic mindset, technical expertise, and commitment to client success make her a valuable asset to any organization seeking to expand its market share and drive sustainable revenue.