Professional Overview
Carla Reckling-Kurz is an accomplished marketing and communications professional with over 20 years of experience in the media and tourism industries. As the ART (Altmärkischer Regionalmarketing- und Tourismusverband) in Berlin, Germany, she leverages her expertise in strategic consulting, marketing, and event management to drive regional tourism and economic development initiatives.
Experience Summary
Current Role
In her current role as ART, Carla is responsible for overseeing the strategic marketing and communications efforts for the Altmark region. She develops and executes integrated marketing campaigns to promote the area's cultural, historical, and natural attractions, driving increased visitor numbers and economic growth. Carla's strong industry relationships and innovative approach have enabled her to successfully position the Altmark as a premier tourism destination.
Career Progression
Prior to her current role, Carla held various marketing and communications leadership positions, including Geschäftsführerin at ART – Altmärkischer Regionalmarketing- & Tourismusverband, Strategische Beratung at Konzeption & Management – Marketing | PR | Events, and Leitung Marketing und Kommunikation at Dr. Gabriele Minz GmbH. She has also gained valuable experience in the media and finance sectors, working in roles such as Corporate Communications/ Corporate Events at Madison Square Garden and Presse/ Kommunikation/ Marketing at Bundesverband der Deutschen Volksbanken und Raiffeisenbanken.
Academic Background
Carla holds a degree in Communications and Media Studies, which has provided a solid foundation for her career in marketing and public relations.
Areas of Expertise
- Strategic marketing and branding
- Integrated communications and public relations
- Event planning and management
- Stakeholder engagement and partnership development
- Tourism industry knowledge and trends
Professional Impact
During her time at ART, Carla has successfully spearheaded numerous initiatives to promote the Altmark region, including the development of a comprehensive destination marketing strategy, the organization of high-profile events and festivals, and the implementation of targeted social media and digital marketing campaigns. Her efforts have resulted in a significant increase in tourist arrivals and overnight stays, as well as enhanced recognition and visibility for the region.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Carla Reckling-Kurz is a valuable asset to the Altmärkischer Regionalmarketing- und Tourismusverband. Her commitment to driving regional growth and innovation through effective marketing and communications strategies makes her a respected leader in the tourism industry.
