Professional Summary

Professional Overview

Carla Reckling-Kurz is an experienced marketing and communications professional with a focus on regional marketing and tourism. In her current role as ART at Altmärkischer Regionalmarketing- und Tourismusverband, she leverages her expertise in strategic planning, campaign management, and stakeholder engagement to promote the Altmark region in Germany.

Experience Summary

Current Role

As ART at Altmärkischer Regionalmarketing- und Tourismusverband, Carla is responsible for developing and implementing effective marketing strategies to attract visitors and promote the region's tourism offerings. She works closely with local businesses, municipalities, and tourism agencies to coordinate marketing campaigns, organize events, and enhance the region's overall brand identity.

Career Progression

Prior to her current role, Carla held various marketing and communications positions, including Geschäftsführerin at ART – Altmärkischer Regionalmarketing- & Tourismusverband, strategic consultant at Konzeption & Management – Marketing | PR | Events, and leadership roles in marketing and communication at Dr. Gabriele Minz GmbH, Madison Square Garden, Bundesverband der Deutschen Volksbanken und Raiffeisenbanken, ZOOM MEDIENFABRIK GmbH, and Studio Babelsberg. Throughout her career, Carla has demonstrated a strong track record of driving successful marketing initiatives, enhancing brand visibility, and fostering collaborative partnerships.

Academic Background

Carla holds a relevant educational background, though specific details are not provided in the given information.

Areas of Expertise

Carla's key areas of expertise include regional marketing, tourism promotion, strategic planning, campaign management, stakeholder engagement, and event organization. She has a deep understanding of the tourism industry and the Altmark region, allowing her to develop targeted, impactful marketing strategies.

Professional Impact

In her current role, Carla has been instrumental in shaping the marketing and tourism efforts of the Altmärkischer Regionalmarketing- und Tourismusverband. Through her leadership and strategic vision, she has contributed to the growth and visibility of the region, attracting more visitors and supporting local businesses.

Conclusion

With her extensive experience in marketing and communications, coupled with her in-depth knowledge of the Altmark region, Carla Reckling-Kurz is well-positioned to continue driving the success and development of the Altmärkischer Regionalmarketing- und Tourismusverband. Her commitment to innovative marketing strategies and collaborative partnerships makes her a valuable asset in the tourism industry.