Carla Rummo

Chief Marketing Officer

Professional Overview
Carla Rummo is a seasoned marketing executive with over 15 years of experience driving strategic brand growth and digital transformation. As the Chief Marketing Officer at Serena & Lily, she oversees all aspects of the company's marketing efforts, including digital marketing, brand positioning, customer acquisition, and omnichannel customer experience.

Experience Summary

Current Role
As the Chief Marketing Officer at Serena & Lily, Carla is responsible for leading the company's marketing strategy and execution. She has been instrumental in elevating the brand's digital presence, implementing data-driven marketing initiatives, and fostering a customer-centric approach. Under her leadership, Serena & Lily has seen significant growth in its online sales and enhanced its reputation as a leading lifestyle and home furnishings brand.

Career Progression
Prior to joining Serena & Lily, Carla held senior marketing roles at several prominent e-commerce and consumer brands. As the Vice President of Marketing at Pottery Barn, she spearheaded the company's digital transformation, driving a 25% increase in online revenue. Earlier in her career, Carla served as the Director of Digital Marketing at West Elm, where she was credited with developing innovative social media and content strategies that enhanced the brand's engagement and loyalty.

Academic Background
Carla holds a Master of Business Administration (MBA) from the University of California, Berkeley, Haas School of Business, where she specialized in Marketing and Entrepreneurship. She also earned a Bachelor of Arts (BA) in Communications from the University of Southern California.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Brand positioning and development

• Omnichannel customer experience optimization

• Data-driven marketing and performance analysis

• Cross-functional leadership and team management

Professional Impact
Carla's strategic vision and analytical approach have been instrumental in driving growth and innovation at the organizations she has served. At Serena & Lily, she has spearheaded the development of the company's first-ever mobile app, which has significantly improved customer engagement and loyalty. Additionally, she has overseen the implementation of advanced marketing automation and personalization tools, resulting in a 15% increase in customer lifetime value.

Conclusion
With her extensive experience in the consumer goods and e-commerce sectors, Carla Rummo is a seasoned marketing executive who consistently delivers measurable results. As the Chief Marketing Officer at Serena & Lily, she continues to elevate the brand's digital presence, drive customer acquisition, and foster a compelling omnichannel experience that resonates with the company's target audience.