Carla Virola
VP Sales & Marketing, Business Development Consultant
Professional Overview
Carla Virola is an accomplished sales, marketing, and business development executive with over 30 years of experience driving growth and transformation across the telecommunications, technology, and professional services industries. As the VP of Sales & Marketing and a Business Development Consultant at Universal Management Solutions, she leverages her extensive expertise to help clients achieve their strategic objectives through innovative go-to-market strategies and effective revenue generation initiatives.
Experience Summary
Current Role
In her current role at Universal Management Solutions, Carla is responsible for leading the organization's sales and marketing efforts, with a focus on building strategic partnerships, expanding market share, and delivering exceptional customer experiences. She also serves as a trusted business development consultant, advising clients on best practices for optimizing sales operations, improving sales team performance, and developing impactful marketing campaigns.
Career Progression
Prior to joining Universal Management Solutions, Carla founded and served as the CEO of InVision Source LLC, a technology consulting firm specializing in digital transformation and enterprise software solutions. She has also held senior sales and account management roles at leading organizations such as Genesys, PGi, and Carousel Industries, where she consistently exceeded revenue targets and drove significant growth for her clients.
Throughout her career, Carla has demonstrated a strong ability to identify and capitalize on emerging market opportunities, build high-performing teams, and deliver measurable business impact. Her track record of success and deep industry knowledge have positioned her as a respected thought leader and trusted advisor within the technology and professional services sectors.
Academic Background
Carla holds a Bachelor of Arts degree from Fordham University, where she specialized in Communications and Media Studies. She is also an active member of several industry associations, including the National Association of Women Business Owners (NAWBO) and the Women's Business Enterprise National Council (WBENC).
Areas of Expertise
- Sales and go-to-market strategy development
- Marketing and demand generation
- Strategic partnership and alliance management
- Business development and client relationship management
- Digital transformation and technology consulting
- Team building and leadership
Professional Impact
Throughout her career, Carla has successfully led numerous high-profile initiatives that have driven significant growth and innovation for her clients and employers. Some of her key achievements include:
- Spearheading a digital transformation project that resulted in a 25% increase in operational efficiency for a major telecommunications client
- Developing and implementing a strategic partnership program that expanded InVision Source's market reach by 35% and generated over $8 million in new revenue
- Consistently exceeding annual sales targets by an average of 15% while serving in various sales leadership roles
Conclusion
With her exceptional track record of success, deep industry expertise, and proven ability to drive results, Carla Virola is a highly sought-after leader in the sales, marketing, and business development arena. Her unwavering commitment to client success, combined with her innovative mindset and collaborative approach, make her a valuable asset to any organization seeking to achieve sustainable growth and market dominance.