CV

Carla Virola

Carla Virola


Accomplished Sales and Business Development Strategist



Professional Overview


Carla Virola is an experienced sales and marketing executive with a proven track record of driving business growth and revenue expansion across diverse industries. As the VP of Sales & Marketing and a Business Development Consultant at Universal Management Solutions (UMS), she leverages her extensive expertise in strategic partnerships, digital transformation, and go-to-market strategy to help clients achieve their business objectives.

Current Role


In her role at UMS, Carla is responsible for leading the company's sales and marketing efforts, developing strategic partnerships, and guiding clients through their digital transformation journeys. She works closely with C-suite executives to identify growth opportunities, optimize sales processes, and implement effective marketing campaigns. Carla's strategic vision and collaborative approach have been instrumental in driving UMS's success and solidifying its position as a trusted industry leader.

Career Progression


Carla's impressive career spans over two decades, during which she has held various senior-level positions in the technology and telecommunications sectors. Prior to joining UMS, she founded and led her own consulting firm, InVision Source LLC, where she provided strategic advisory services to clients in the MWBE (Minority and Women-Owned Business Enterprise) space. Carla also held executive roles at prominent organizations such as Hudson Technology Partners, PGi, and Genesys, where she demonstrated her ability to drive revenue growth, enhance client relationships, and spearhead innovative initiatives.

Academic Background


Carla holds a Bachelor's degree in Business Administration from the University of Massachusetts Amherst, where she graduated with distinction. Her academic achievements, combined with her extensive industry experience, have equipped her with a unique blend of theoretical knowledge and practical expertise.

Areas of Expertise


  • Strategic sales and marketing leadership

  • Business development and partnership management

  • Digital transformation and technology consulting

  • Go-to-market strategy and execution

  • Clientele and stakeholder relationship management

  • Entrepreneurship and business operations


Professional Impact


Throughout her career, Carla has consistently delivered measurable results for her clients and employers. Her ability to identify growth opportunities, implement effective sales and marketing strategies, and foster strong client relationships has enabled her to drive significant revenue growth and expand market share for the organizations she has worked with. Additionally, Carla's industry expertise and thought leadership have positioned her as a valuable resource and trusted advisor to her clients and peers.

Conclusion


With her extensive experience, strategic vision, and track record of success, Carla Virola is a highly sought-after sales and business development strategist. In her current role at UMS, she continues to make a meaningful impact on the company's growth and the success of its clients. Carla's dedication to her craft, combined with her passion for innovation and client-centric approach, make her a valuable asset to any organization seeking to enhance its sales, marketing, and business development capabilities.