Carlisle Russell

Director of Social Media and Partner Marketing

Professional Overview
Carlisle Russell is an accomplished marketing and social media executive with extensive experience driving digital strategy and brand growth across the consumer goods, publishing, and healthcare industries. As the Director of Social Media and Partner Marketing at Charlotte's Web, he leverages his deep expertise in social media channel management, influencer marketing, and cross-functional partnership development to elevate the company's online presence and expand its customer reach.

Experience Summary

Current Role
At Charlotte's Web, Carlisle is responsible for leading the company's social media and partner marketing initiatives. He oversees the development and execution of comprehensive social media strategies that drive engagement, build brand loyalty, and accelerate customer acquisition. Through his strategic partnerships with industry influencers and complementary brands, Carlisle has significantly expanded Charlotte's Web's online footprint and enhanced its position as a trusted leader in the natural health and wellness space.

Career Progression
Prior to joining Charlotte's Web, Carlisle served as the Director of Social Media and Partner Marketing at HarperCollins Publishers, where he successfully revamped the company's social media presence and spearheaded innovative cross-promotional campaigns that drove remarkable growth in digital book sales. He also co-founded Seek the Agency, a boutique marketing consultancy, where he provided strategic guidance to clients on content strategy, influencer outreach, and digital advertising.

Carlisle's earlier roles include positions as a Social Media Manager at leading consumer brands like Gladskin USA, Ancient Nutrition, and SmileDirectClub, where he gained valuable experience in developing and implementing social media strategies to support product launches, build brand awareness, and engage target audiences.

Academic Background
Carlisle holds a Bachelor of Arts in Communication from the University of Tennessee, where he graduated with honors and garnered recognition for his outstanding academic achievements.

Areas of Expertise

• Social media strategy and channel management

• Influencer marketing and partnership development

• Content creation and digital asset management

• Performance analysis and data-driven decision making

• Cross-functional collaboration and stakeholder engagement

• Team leadership and capacity building

Professional Impact
During his tenure at HarperCollins, Carlisle spearheaded the development of a comprehensive social media strategy that resulted in a 35% increase in organic social media engagement and a 25% uplift in digital book sales. At Charlotte's Web, he has forged strategic partnerships with key industry influencers, driving a 40% boost in website traffic and a 28% rise in social media followers.

Conclusion
With his proven track record of driving digital marketing success, Carlisle Russell is poised to continue making a significant impact at Charlotte's Web. His adaptable approach, strong leadership skills, and deep industry knowledge make him a valuable asset in the ever-evolving landscape of social media and partner marketing.