Carlos Hidalgo - Fractional CMO
Professional Overview
Carlos Hidalgo is a seasoned marketing executive with extensive experience in demand generation, revenue strategy, and customer experience optimization. As a Fractional CMO, he leverages his deep expertise to help businesses of all sizes accelerate their growth and achieve their marketing objectives.
Current Role
Carlos currently serves as a Fractional CMO at The Marketing Blender, where he partners with clients to develop and execute holistic marketing strategies that drive tangible business results. In this role, he is responsible for aligning marketing initiatives with broader organizational goals, optimizing demand generation tactics, and enhancing customer engagement and retention.
Career Progression
Throughout his career, Carlos has held several high-impact roles, including Co-Founder and CEO of Digital Exhaust, Chief Revenue Officer at Demand Spring, and CEO and Principal at ANNUITAS. In these positions, he has consistently demonstrated his ability to transform marketing operations, develop innovative revenue strategies, and lead cross-functional teams to success.
As a seasoned executive, Carlos has a proven track record of driving measurable growth and innovation. He has served on the board of CaliberMind and has been recognized as a domain expert in demand generation at Workhorse Capital, where he provided strategic guidance to clients.
Academic Background
Carlos holds a Bachelor of Arts in Business and Communications from Cedarville University, where he honed his analytical and communication skills.
Areas of Expertise
- Demand generation and lead management
- Marketing strategy and execution
- Revenue growth and optimization
- Customer experience and retention
- Cross-functional team leadership
- Coaching and mentoring
Professional Impact
Throughout his career, Carlos has helped numerous organizations achieve their marketing and revenue goals. He has spearheaded the development of successful demand generation programs, optimized customer journeys, and implemented data-driven decision-making processes that have contributed to significant business growth.
Conclusion
With his extensive experience, strategic mindset, and a proven track record of success, Carlos Hidalgo is a valuable asset to any organization seeking to unlock their full marketing potential. As a Fractional CMO, he is committed to partnering with clients to drive sustainable growth and deliver measurable results.
