Professional Summary

Professional Overview

Carlos Ramirez Luengas is a seasoned speaker and entrepreneur with extensive experience in digital strategy, brand development, and internationalization. He currently serves as the Founder of Habiteca, a company dedicated to innovative solutions, and as a Speaker at EXMA Global, a leading marketing education platform.

Experience Summary

Current Roles

Founder, Habiteca (2023-Present)

• Driving the strategic vision and development of Habiteca, an organization focused on delivering innovative solutions.

• Leveraging expertise in digital strategy, brand management, and internationalization to guide the company's growth.

Speaker, EXMA Global (2020-Present)

• Sharing valuable insights and knowledge as a featured speaker at EXMA Global, a prominent marketing education platform.

• Engaging audiences and fostering discussions on topics related to digital strategy, brand building, and international expansion.

Career Progression

Consultant, National Digital Strategy - Dirección Nacional, Servicio Nacional de Aprendizaje (SENA) (2018-2018)

• Provided strategic counsel on digital transformation and implementation of national-level initiatives.

• Contributed to the development and execution of digital strategies to drive organizational objectives.

Administrative Director, Petroco (2011-2013)

• Oversaw the administrative functions of Petroco, ensuring efficient operations and organizational growth.

• Implemented process improvements and optimization strategies to enhance the company's overall performance.

Consultant, Internationalization Strategy | Bucaramanga City Brand | Alcaldía Fernando Vargas, Alcaldía de Bucaramanga (2009-2009)

• Advised the city of Bucaramanga on the development and execution of its international expansion strategy.

• Played a key role in shaping the city's brand identity and positioning to attract international investment and tourism.

Academic Background

Carlos holds a degree from AIESEC, where he gained valuable experience in leadership and international exchange programs.

Areas of Expertise

• Digital strategy development and implementation

• Brand management and internationalization

• Entrepreneurship and innovative solutions

• Public speaking and thought leadership

Professional Impact

• Recognized as a prominent speaker at EXMA Global, sharing insights and best practices with marketing professionals.

• Instrumental in the strategic positioning and growth of Habiteca, delivering innovative solutions to the market.

• Contributed to the successful implementation of national-level digital transformation initiatives at SENA.

• Played a crucial role in shaping the international branding and expansion strategy for the city of Bucaramanga.

Conclusion

With a diverse background in digital strategy, brand development, and entrepreneurship, Carlos Ramirez Luengas is a versatile and accomplished professional. As the Founder of Habiteca and a prominent Speaker at EXMA Global, he continues to drive innovation and share his expertise with audiences worldwide.