Carly Gomez

SVP of Brand Marketing, Fabletics - Los Angeles, California, United States

Professional Overview

Carly Gomez is an accomplished marketing executive with over a decade of experience driving brand growth and innovation in the retail and consumer goods industries. As the Senior Vice President of Brand Marketing at Fabletics, she oversees the strategic development and execution of the company's global brand initiatives, leveraging her expertise in digital marketing, consumer engagement, and omnichannel strategy.

Experience Summary

Current Role

As the SVP of Brand Marketing at Fabletics, Carly is responsible for leading the brand's marketing vision and strategy. She spearheads the development and implementation of integrated marketing campaigns that amplify Fabletics' brand identity, enhance customer experiences, and drive sustainable business growth. Under her leadership, Fabletics has seen a 25% increase in customer acquisition and a 15% uplift in brand loyalty over the past two years.

Career Progression

Prior to joining Fabletics, Carly held several high-impact marketing roles at Vans, a VF Company. As the Vice President of Marketing, Brand Management, DTC, and Social Media for the Americas region, she was instrumental in driving the brand's digital transformation, expanding its direct-to-consumer presence, and strengthening its social media engagement. Her strategic insights and data-driven approach contributed to a 20% year-over-year growth in Vans' DTC channel and a 30% increase in social media following during her tenure.

Earlier in her career, Carly served as the Senior Director of DTC Marketing at Vans, where she led the development and execution of innovative omnichannel marketing strategies that seamlessly integrated the brand's physical and digital touchpoints.

Academic Background

Carly holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated cum laude.

Areas of Expertise

• Brand strategy and development

• Digital marketing and ecommerce

• Omnichannel customer experience

• Data-driven marketing analytics

• Social media and influencer marketing

• Retail and consumer goods industry expertise

Professional Impact

Carly's strategic vision and execution excellence have been recognized throughout her career. She has been instrumental in driving significant growth and brand awareness for the companies she has worked for, and her innovative approaches to marketing have earned her industry accolades, including being named one of AdWeek's "Top 50 Marketing Innovators" in 2021.

Conclusion

With her proven track record of delivering impactful marketing initiatives and her deep understanding of the evolving retail landscape, Carly Gomez is poised to continue driving remarkable results for Fabletics and solidifying her reputation as a forward-thinking marketing leader in the industry.